Smart Thinking

GDPR is there to improve how people experience businesses. This creates an opportunity for marketers to do even better

From isolated AI tools to integrated insights: Model Context Protocols empower businesses to leverage real-time data for strategic growth.

From a niche tool for students to a $26 billion enterprise resource, Canva is transforming how B2B firms approach design and visual communication.

While major firms invest billions, DeepSeek’s $6M model is creating equal footing. Are you ready to adapt your strategy?

As AI search reshapes the landscape, brands that adapt their content strategy could see a 40% increase in citations compared to competitors who opt out.

While many marketers are still scrambling for assets, those using AI tools are producing stunning imagery quickly. Here’s how to join them.

AI chatbots are too agreeable. This hampers critical thinking, but by redefining their role, marketers can derive deeper insights and make better decisions.

As AI evolves, context design is key to maximizing its business impact. Learn how tailored environments drive better outcomes.

While 52% of marketers struggle with engagement, AI tools are helping leaders achieve a 30% increase in conversion. Here’s how they do it.

While 61% of marketers regret tech purchases, top performers leverage their martech stacks efficiently. Here’s how to ensure you’re not left behind.

From overwhelmed teams to proactive client engagement: Marketing automation transforms client interactions into meaningful relationships.

From wasted leads to high-value prospects: How a structured qualification process can transform your sales outcomes.

As 65% of marketers explore AI tools, those using ChatGPT effectively can outperform competitors by enhancing creativity and efficiency.

While most B2B ads fail to engage, brands deploying journey-based advertising report significantly higher conversion rates.

From scattered leads to streamlined conversions: B2B companies leveraging automation see significant growth in engagement.

While 63% of marketers struggle with personalization, those using machine learning report a significant increase in conversion rates. Here’s how they do it.

From stagnant pipelines to thriving sales: Automation transformed the approach of top B2B sales teams, leading to significant revenue growth.

Overwhelmed with low-quality leads? Imagine empowered sales teams focusing on high-value prospects. Automated lead scoring transforms your approach to lead management.

From partial success to strategic mastery: How leading firms are leveraging automation to create outstanding customer experiences.

Board priorities shift: automation is key for growth. 75% of B2B buyers prefer self-service. Here’s how marketing automation meets those demands.

Only 26% of brands appear in AI overviews. Leading firms leveraging AEO see up to 10x more mentions. Don’t be left out.

Struggling with expensive video productions? Imagine creating high-quality clips in minutes with AI tools. Here’s how Veo 3 transforms video creation.

Microsoft Teams is more than just meetings. Its unique event formats make hosting webinars and town halls a breeze.

From declining traffic to increased authority: B2B marketers can adapt to AI Overviews by focusing on quality content.

Struggling with client confidentiality? Shift your focus from client names to powerful narratives that showcase real results.

Struggling to engage on YouTube? Imagine captivating your audience with compelling stories. Adopt innovative formats to elevate your B2B strategy.

Complex writing is losing you business. 80% of buyers prefer simpler content. Use these strategies to create clarity and drive action.

From overlooked to essential: Mastering short copy transforms content visibility and drives real audience engagement.

While AI-generated content floods the market, brands that leverage unique insights see 3x more engagement and trust.

From sporadic posting to a seamless content engine: transform your marketing strategy for ongoing engagement and growth.

From traditional marketing to a data-driven powerhouse: How top brands leverage Generative AI for unprecedented growth.

While many firms struggle with retention, those applying strategic content principles see an 82% improvement. Learn how to join them.

While 70% of firms overlook internal content, those that invest see 76% employee retention. It’s time to prioritize your internal communications.

While 70% of B2B marketers struggle with content creation, those leveraging AI report up to 60% more engagement through repurposed content.

Struggling to rank well in search results? Imagine gaining 50% more organic traffic. Implementing EEAT can transform your visibility.

While 41% of marketers struggle with budget constraints, top performers are leveraging AI to enhance efficiency and effectiveness.

While 80% of marketers find prompt engineering challenging, top performers leverage structured prompts to drive engagement. Here’s how to join their ranks.

From tedious searches to instant insights: Perplexity AI is redefining how B2B marketers conduct research and create impactful content.

From reactive to proactive: How B2B companies using an Outside→In approach are achieving sustainable competitive advantage.

From overlooked to authoritative: B2B firms leveraging HARO can gain significant backlinks and establish themselves as industry leaders.

Marketing’s carbon footprint is now under scrutiny. With CSRD regulations, B2B firms can turn compliance into a competitive advantage.

From cost center to growth engine: How leading CMOs are aligning marketing with business outcomes for measurable impact.

82% of businesses view generative AI as a main lever for reinvention. With proper strategy, CMOs can enhance effectiveness and ROI.

From data-poor to data-rich: Professional services firms are transforming their marketing strategies through synthetic data, enabling smarter decision-making and targeted campaigns.

While traditional research takes days, leading marketers using deep research AI tools achieve results in minutes, gaining a competitive edge.

Top B2B marketers blend fast and strategic thinking, achieving better outcomes. Here’s how to implement this dual approach.

While 71% of marketers question their strategies, leaders using agility achieve greater results. Here’s how to join them.

While 80% of B2B leads come from LinkedIn, many marketers struggle. Top firms use AI strategies to boost engagement by 45%.

From reactive marketing to proactive engagement: B2B marketers are using technology to enhance efficiency and create authentic customer experiences.

From compliance challenges to enhanced client trust: Legal firms are using AI to transform their marketing strategies.

While 44% of B2B deals stall due to status quo bias, top performers leverage emotional insights to drive decision-making.

In B2B, a message lost in translation can cost millions. Clear communication builds trust and drives action. Discover six clarity strategies.

Unlock a new level of brand advocacy. Employees’ voices resonate 24x more than corporate messaging. Here’s how EGC can elevate your marketing strategy.

While 90% of B2B buyers trust peer reviews, only 40% of companies use testimonials effectively. Don’t fall behind.

🚨 B2B deals take longer than expected. Understanding buyer psychology could be the missing piece. Here’s how to leverage psychological triggers to close deals faster.

B2B marketing faces a data revolution. With 83% of marketers adopting advanced analytics, the competitive landscape shifts. Embrace predictive insights to drive growth.

B2B marketing is evolving. Competitors publish content that shapes audience choices. By analyzing their strategies, you can discover actionable insights that drive leads.

While 41% of marketers struggle with budget constraints, top performers are leveraging AI to enhance efficiency and effectiveness.

From tedious searches to instant insights: Perplexity AI is redefining how B2B marketers conduct research and create impactful content.

From reactive to proactive: How B2B companies using an Outside→In approach are achieving sustainable competitive advantage.

While almost everyone chases AI efficiency, the biggest wins come from using AI to be more human.

From opaque returns to clear revenue impact: Multi-touch attribution enables B2B marketers to demonstrate marketing’s true value.

With vibe coding, marketers can create impactful client experiences in just a few hours.

Complex writing is losing you business. 80% of buyers prefer simpler content. Use these strategies to create clarity and drive action.

As meetings shift online, many brands suffer from bland virtual spaces. Microsoft Teams offers customizable options to build trust and engagement.

B2B customer experience must evolve by 2025. With AI managing 80% of customer interactions, strategic innovation will drive growth and customer loyalty.

From overlooked initiative to strategic asset: how B2B communities can drive growth and foster loyalty through member engagement.

Traditional service models are failing; clients demand empowerment. Here’s how to build truly collaborative partnerships.

From overwhelmed teams to streamlined operations: AI agents allow firms to enhance service delivery while maintaining personal connections.

Your accounts aren’t growing as expected. Despite strong teams, fragmented experiences derail potential. ABX unifies interactions for measurable growth.

While 90% of B2B buyers trust peer reviews, only 40% of companies use testimonials effectively. Don’t fall behind.

While 70% of B2B marketers struggle with authenticity, those focusing on genuine interactions report 50% better client retention. Here’s how to join them.

B2B buyers are 3.6x more likely to close a deal when confident. Understanding their needs can transform your marketing strategy.

From hesitant to confident: B2B marketers are now leveraging CTV to drive awareness and engagement, transforming their marketing strategies.

Sales teams struggle with outdated content strategies. Imagine a world where marketing and sales collaborate seamlessly to produce insights-driven content that boosts conversions.

While 62% of companies struggle to provide personalized experiences, top brands utilize journey orchestration to enhance customer engagement.

From disconnected to integrated: Brands leveraging micro-moments transform their customer journeys, meeting buyers’ needs at every step.

From outdated techniques to data-driven insights: How B2B brands are improving customer retention and boosting revenue.

B2B companies risk stagnation with fragmented operations. Transform your revenue processes with RevOps to elevate customer experience and drive growth.

While many B2B brands are behind in digital adaptation, those applying B2C strategies are seeing improved customer loyalty and sales.

73% of executives trust thought leadership over marketing materials. Position your firm as an industry leader using LinkedIn ads to amplify expert insights.

While 70% of professionals miss engagement opportunities, those leveraging the Creator Hub see a 2x increase in client interactions.

From struggling to connect with audiences to nurturing meaningful client relationships: B2B brands can thrive by prioritizing quality over quantity in their marketing strategies.

As Meta relaxes content policies, marketers must rethink strategies for brand safety and risk management.

While 80% of B2B leads come from LinkedIn, many marketers struggle. Top firms use AI strategies to boost engagement by 45%.

B2B marketers face declining trust in platforms like X. As alternatives emerge, the fediverse offers a decentralised solution to regain user control.

Unlock a new level of brand advocacy. Employees’ voices resonate 24x more than corporate messaging. Here’s how EGC can elevate your marketing strategy.

As Twitter faces unprecedented changes, B2B brands must weigh alternatives like Threads, Bluesky, and Mastodon. Each offers unique features but also presents challenges for marketers.

LinkedIn’s 1 billion members present a unique chance for B2B marketers. New features like Sponsored Articles enhance content targeting and engagement.

Attention B2B marketers: Engaging visuals can drive sales. Interest piqued? Learn how visuals create deeper connections with clients.

While 70% of brands see diminishing returns from traditional marketing, those leveraging micro-influencers report a 50% increase in qualified leads.

From crisis to opportunity: How B2B brands are reshaping their social media strategies to foster deeper connections.

LinkedIn’s 2023 algorithm prioritizes genuine connections over viral content. Engage strategically to amplify your reach.

Social media ad spend dropped 60% since Elon Musk took over Twitter. As brands ponder alternatives, Threads emerges as a potential game changer.

From generic outreach to personalized connections: How B2B marketers can leverage InMail to forge authentic relationships and boost response rates.

LinkedIn’s new analytics tools create actionable insights for B2B marketers. Use these features to drive growth and engage your audience.

By shifting to user-generated content, B2B brands can transform customer relationships, fostering loyalty and driving sales.

From overwhelmed to organized: How LinkedIn Business Manager transformed B2B marketing teams’ campaign management.

With 850 million LinkedIn members, the challenge is standing out. Companies need optimized profiles to leverage this audience effectively.

From manual posting to strategic engagement: How automation can revolutionize your social media approach and free your time.

Microsoft’s May 2025 email deliverability changes demand stricter DMARC compliance. Marketers must adapt to avoid rejection.

New email policies threaten your deliverability! B2B brands must act now to ensure compliance and keep revenue flowing.

Struggling to capture attention in crowded inboxes? Imagine achieving high engagement with personalised emails. AI can streamline this process efficiently.

While 70% of brands stick with holiday-themed emails, those who embrace New Year’s messages often see improved customer engagement.

Struggling to connect with prospects? Unlock the power of LinkedIn InMail to bypass barriers, personalize outreach, and boost your response rates.

While many brands focus solely on sales, top B2B marketers leverage the holiday season to foster connections. Learn their strategies for impactful emails.

While 22% of emails become invalid yearly, top B2B marketers maintain 90% deliverability rates through rigorous data management. Learn their secrets.

From mass emails to targeted campaigns: Discover how leading marketers are personalising outreach for better results.

B2B marketers face stagnant engagement rates. Substack writers thrive by delivering content so valuable it warrants payment. Embrace their strategies to transform your email approach.

While 65% of B2B marketers overlook email’s 35:1 ROI, those who embrace it see unparalleled engagement and client loyalty.

While many B2B emails struggle to engage, those using personalized design are seeing a median ROI of 122%, setting a new standard.

While over a third of marketers report poor email integration, those who excel see £35.41 in ROI for every £1. Here’s how to join them.

Struggling with low email open rates? Imagine your emails being opened 50% more often by using proven subject line tactics. Here’s how to implement them.

From simple contact details to powerful marketing assets: How effective email signatures can drive engagement and build trust.

From generic to personalized emails: How B2B marketers enhanced engagement and revenue using 11 tailored strategies.

From low engagement to high revenue: Dynamic emails can generate 18x more revenue when personalized correctly.

From high cart abandonment to increased conversions: How strategic B2B emails transformed customer engagement.

Struggling with disjointed email campaigns? Imagine personalized emails that resonate with every customer action. Here’s how to achieve that.

From stagnant growth to a thriving email list: How targeted lead magnets can revolutionize your marketing strategy and boost conversions.

From overlooked to essential: Email marketing now shows a potential 4400% ROI, redefining how brands connect with consumers.

Professional services marketers face generic outreach saturation. 81% report higher ROI with ABM. Here’s how to personalize your LinkedIn strategy.

From overlooked to authoritative: B2B firms leveraging HARO can gain significant backlinks and establish themselves as industry leaders.

From uncertain leads to high-value accounts: ABM strategies have transformed marketing efforts, yielding 72% higher ROI.

Only 17% of ABM programs drive growth. As you struggle, competitors thrive. Here’s how to elevate your ABM strategy.

73% of CMOs prioritize existing customer relationships. By refining your ABM strategy, you can boost sales without new leads.

From neglected clients to loyal advocates: How ABM strategies enhance customer relationships and increase revenue.

Struggling with broad marketing campaigns? Imagine focusing on high-value accounts for better leads. Here’s how LinkedIn ABM can transform your strategy.

Stuck in outdated B2B marketing methods? Imagine a strategy that speaks directly to key accounts. Implement these ABM frameworks for growth.

While many B2B marketers struggle with lengthy sales cycles, those leveraging ABM see improved sales velocity and higher contract values. Here’s how they do it.

While 98% of B2B companies adopt ABM, only 5% measure success as ‘awesome’. Implementing new KPIs can elevate your strategy.

From impersonal outreach to targeted engagement: How hyper-personalisation revolutionizes B2B content marketing.

While most marketers engage only the primary contact, top performers map the customer journey for all stakeholders, yielding higher ROI.

67% of companies using ABM report higher customer success rates. Don’t fall behind—implement targeted strategies to engage key accounts.

While traditional methods yield slow sales cycles, ABM-driven companies experience a 30% reduction in time-to-close.