Fraud Blocker
1827 Marketing
Campaign Planning Creative Talent Engaging Content Marketing Automation Online Advertising Smart Thinking
Book Demo
Campaign PlanningCreative TalentEngaging ContentMarketing AutomationOnline AdvertisingSmart Thinking
1827 Marketing
Creative Content and Marketing Automation for Business
Book Demo

Smart Thinking

Join the conversation

AI in B2B Marketing: 2025 Statistics Every CMO Needs to Know
AI in B2B Marketing: 2025 Statistics Every CMO Needs to Know

Generative AI has crossed the mainstream threshold, with 71% of organisations now using it regularly. For marketing leaders, the question is no longer whether to adopt AI, but how to implement it strategically. This comprehensive analysis examines the latest data on AI adoption, implementation challenges, and competitive advantages.

Read More
Marketing StrategyIan Kirk28 May 2025AI for B2B MarketingComment
Connecting AI to Business Reality: Why Model Context Protocols (MCPs) Matter for B2B
Connecting AI to Business Reality: Why Model Context Protocols (MCPs) Matter for B2B

MCPs offer businesses a powerful, secure, and efficient means to integrate AI directly into their existing systems, dramatically enhancing productivity and operational coherence.

Read More
Marketing AutomationIan Kirk21 May 2025Comment
What B2B Marketers Should Learn From (and About) Canva
What B2B Marketers Should Learn From (and About) Canva

Understand Canva’s rapid evolution into a comprehensive communication platform crucial for B2B firms aiming to streamline design.

Read More
Marketing AutomationIan Kirk14 May 2025Comment
Promoting Expertise at Scale: A Strategic Guide to LinkedIn Thought Leadership Ads
Promoting Expertise at Scale: A Strategic Guide to LinkedIn Thought Leadership Ads

As professional buying committees grow larger and more complex, visibility with the right stakeholders at the right time becomes critical. Our analysis provides a framework for using LinkedIn's advertising tools to position your firm's expertise where it matters most.

Read More
Social MarketingIan Kirk7 May 2025LinkedIn AdvertisingComment
Client Confidential? How to Showcase Success Without Naming Names
Client Confidential? How to Showcase Success Without Naming Names

Confidentiality agreements need not stifle impactful storytelling. B2B marketers can leverage empathy, process transparency, and transformative insights to demonstrate value while respecting client privacy.

Read More
Ian Kirk30 April 2025Comment
LinkedIn’s Creator Hub: A Board-Level Briefing for B2B Growth
LinkedIn’s Creator Hub: A Board-Level Briefing for B2B Growth

Individual voices consistently outperform corporate accounts on LinkedIn. Here’s how the Creator Hub empowers professionals to build strategic personal brands that drive business outcomes.

Read More
Social MarketingIan Kirk23 April 2025LinkedIn is Constantly EvolvingComment
How to Vibe Code Your Way to Novel B2B Customer Experiences
How to Vibe Code Your Way to Novel B2B Customer Experiences

Vibe coding is an emerging trend that’s reshaping how marketers create digital tools. Here’s what it means for professional services firms, why it matters now, and how to use AI tools like Claude to quickly build client-facing prototypes that increase engagement.

Read More
Customer ExperienceIan Kirk16 April 2025Comment
How to Implement Account-Based Marketing for Professional Services on LinkedIn
How to Implement Account-Based Marketing for Professional Services on LinkedIn

Professional services selling has always been relationship-driven, yet many firms persist with broad marketing approaches. This comprehensive framework shows how to implement Account-Based Marketing on LinkedIn to focus resources on creating meaningful connections with decision-makers at specifically identified organisations.

Read More
Account Based MarketingIan Kirk9 April 2025LinkedIn AdvertisingComment
How Synthetic Data Can Deliver Real Benefits to Professional Services Marketing
How Synthetic Data Can Deliver Real Benefits to Professional Services Marketing

Professional services firms face a paradox: data-rich environments but data-poor marketing. Synthetic data—artificially generated stats that mimic the real thing—offers a promising solution. Discover how this approach could help bridge the gap and enable more data-driven B2B marketing strategies.

Read More
Marketing StrategyIan Kirk2 April 2025Comment
How Deep Research AI Can Support Actionable Insights for B2B Marketers
How Deep Research AI Can Support Actionable Insights for B2B Marketers

What if your marketing or consulting team could generate a full client briefing or competitive overview in 30 minutes—fully sourced and well-structured? Deep research AI is quietly becoming the secret weapon of B2B professionals. It’s not just search—it’s research and analysis. And it’s changing how work gets done.

Read More
Marketing StrategyIan Kirk26 March 2025Comment
For B2B Marketers, Being Social is Better Than Doing Social
For B2B Marketers, Being Social is Better Than Doing Social

The latest insights from Patreon's State of Create 2025 report reveals how professional services firms can move beyond volatile social media to build lasting client relationships through connections they actually control.

Read More
Social MarketingIan Kirk19 March 2025Comment
Why B2B Marketers Should Embrace YouTube's Potential for Engaging Content
Why B2B Marketers Should Embrace YouTube's Potential for Engaging Content

YouTube isn’t just a video platform; it’s the world’s second-largest search engine and a major source of business influence. Yet most B2B brands squander its potential with uninspiring content. Here’s how to create videos that actually get watched.

Read More
Content MarketingIan Kirk12 March 2025Comment
Why Complex B2B Topics Demand Simpler Writing
Why Complex B2B Topics Demand Simpler Writing

When it comes to B2B content, complexity can be a barrier to understanding. What if there was a science behind how make your message clearer and more compelling? And then, what if there were tools and services that can help you?

Read More
Customer Experience, Content MarketingIan Kirk5 March 2025Comment
AI in Overdrive: Making Sense of the Latest AI Developments
AI in Overdrive: Making Sense of the Latest AI Developments

From cost democratization to autonomous agents, recent AI breakthroughs are transforming B2B operations. This analysis cuts through the noise to identify the practical implications for marketing strategies and operational efficiency.

Read More
Marketing AutomationIan Kirk26 February 2025Comment
Short Copy, Big Impact
Short Copy, Big Impact

Short copy is the gateway to your content's success but can be overlooked. Here’s how to write headlines, meta descriptions, and excerpts that engage people while also satisfying the needs of search engines and AI.

Read More
Content MarketingSam Maher19 February 2025Comment
Fast Thinking and Strategic Planning in B2B Marketing — How to Strike the Right Balance
Fast Thinking and Strategic Planning in B2B Marketing — How to Strike the Right Balance

B2B marketers face a fundamental tension: move too slowly, and you lose opportunities; act too quickly, and you risk missteps. The key is knowing when to trust intuition and when to pause for analysis. This article explores how to strike that balance.

Read More
Marketing StrategySam Maher12 February 2025Comment
The New Rules of B2B Visibility in AI-Generated Search
The New Rules of B2B Visibility in AI-Generated Search

AI-driven search is transforming how users find and consume content, reducing traditional organic traffic and prioritising AI-generated summaries. B2B marketers must rethink their content strategies to secure visibility, citations, and clicks. Here are some strategies to protect proprietary insights while maximising AI-driven search opportunities.

Read More
Marketing AutomationIan Kirk5 February 2025Comment
Why Create B2B Content When AI Can Answer Every Question?
Why Create B2B Content When AI Can Answer Every Question?

AI is transforming how buyers access information, but it cannot replace human insight, experience, and judgment. For B2B marketers, the future of content isn’t about answering simple questions—it’s about shaping industry thinking and enabling smarter decisions.

Read More
Marketing StrategyIan Kirk29 January 2025Content MarketingComment
How Meta’s Policy Overhaul Impacts Marketing Strategy
How Meta’s Policy Overhaul Impacts Marketing Strategy

As Meta redefines its content policies, B2B marketers face critical decisions on brand safety and strategy amidst a landscape of evolving digital platforms.

Read More
Social MarketingIan Kirk22 January 2025Comment
Six Essential Strategies for Boosting B2B Marketing Performance in 2025
Six Essential Strategies for Boosting B2B Marketing Performance in 2025

Marketing isn’t just about leads—it’s about leading. In a rapidly changing market, marketing leaders must juggle strategy, technology, and customer-centricity. Here’s how to meet the moment.

Read More
Marketing StrategyIan Kirk15 January 2025Comment
Older

Get In Touch

Contact Us

1827 Marketing

71-75 Shelton Street
Covent Garden
London
WC2H 9JQ

☎ +44 (0) 20 7873 2233

Social

LinkedIn

BlueSky

1827 Marketing Smart Thinking RSS Feed   1827 Marketing on Google News   Flipboard

SMart thinking

Read our latest articles or focus in on our LinkedIn collection

Sign up for news and updates

1827 Marketing
71-75 Shelton Street,
London, England, WC2H 9JQ,
United Kingdom
+44 20 7873 2233 hello@1827marketing.com
Hours
Mon 08:00 - 20:00
Tue 08:00 - 20:00
Wed 08:00 - 20:00
Thu 08:00 - 20:00
Fri 08:00 - 20:00
Website Terms & Conditions          Cookie and Privacy Policy