Marketing’s carbon output, long overlooked, is now a board-level concern. With new reporting standards on the horizon, professional services firms must take urgent steps to quantify and cut emissions.
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B2B buyers increasingly rely on AI-powered search to find solutions, with generative answers appearing in nearly half of all queries. Yet most brands remain absent from these critical touchpoints. The currency of visibility has shifted from backlinks to brand mentions, requiring marketers to fundamentally rethink their approach.
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Modern B2B buying committees involve up to 10 stakeholders consuming content across multiple channels over extended cycles. This complexity demands new attribution strategies to demonstrate marketing's true contribution to revenue growth.
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Innovative AI video tools like Google’s Veo 3 and Midjourney’s Video are has the potential to revolutionise how B2B marketers create dynamic content. Discover how these advancements can reshape digital campaigns and driving engagement.
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Save on Webinar platforms. Microsoft Teams isn’t just for meetings. With its built-in event formats for Meetings, Webinars, and Town Halls it can become a full-fledged marketing engine.
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A year into Google’s AI Overviews, the data is in: fewer clicks, more zero-click searches, and a growing role for AI as content gatekeeper. What does this mean for B2B marketing strategy?
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Major email providers have raised the bar for inbox access. Microsoft's May 2025 requirements join similar moves by Google and Yahoo, mandating DMARC authentication and rewarding sender transparency. For B2B marketers, compliance is merely the starting point—the real opportunity lies in building trust through every email sent.
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To meet escalating demands, B2B marketers must transform their approach, ensuring every activity contributes directly to customer satisfaction and business performance
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Generative AI has crossed the mainstream threshold, with 71% of organisations now using it regularly. For marketing leaders, the question is no longer whether to adopt AI, but how to implement it strategically. This comprehensive analysis examines the latest data on AI adoption, implementation challenges, and competitive advantages.
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MCPs offer businesses a powerful, secure, and efficient means to integrate AI directly into their existing systems, dramatically enhancing productivity and operational coherence.
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Understand Canva’s rapid evolution into a comprehensive communication platform crucial for B2B firms aiming to streamline design.
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As professional buying committees grow larger and more complex, visibility with the right stakeholders at the right time becomes critical. Our analysis provides a framework for using LinkedIn's advertising tools to position your firm's expertise where it matters most.
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Confidentiality agreements need not stifle impactful storytelling. B2B marketers can leverage empathy, process transparency, and transformative insights to demonstrate value while respecting client privacy.
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Individual voices consistently outperform corporate accounts on LinkedIn. Here’s how the Creator Hub empowers professionals to build strategic personal brands that drive business outcomes.
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Vibe coding is an emerging trend that’s reshaping how marketers create digital tools. Here’s what it means for professional services firms, why it matters now, and how to use AI tools like Claude to quickly build client-facing prototypes that increase engagement.
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Professional services selling has always been relationship-driven, yet many firms persist with broad marketing approaches. This comprehensive framework shows how to implement Account-Based Marketing on LinkedIn to focus resources on creating meaningful connections with decision-makers at specifically identified organisations.
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Professional services firms face a paradox: data-rich environments but data-poor marketing. Synthetic data—artificially generated stats that mimic the real thing—offers a promising solution. Discover how this approach could help bridge the gap and enable more data-driven B2B marketing strategies.
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What if your marketing or consulting team could generate a full client briefing or competitive overview in 30 minutes—fully sourced and well-structured? Deep research AI is quietly becoming the secret weapon of B2B professionals. It’s not just search—it’s research and analysis. And it’s changing how work gets done.
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The latest insights from Patreon's State of Create 2025 report reveals how professional services firms can move beyond volatile social media to build lasting client relationships through connections they actually control.
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YouTube isn’t just a video platform; it’s the world’s second-largest search engine and a major source of business influence. Yet most B2B brands squander its potential with uninspiring content. Here’s how to create videos that actually get watched.
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