B2B Content Marketing Automation

Finding the right content strategist can transform B2B content marketing from an underperforming tactic into a strategic driver of business growth.

From internal silos to the curse of knowledge, we examine the challenges of B2B communication and offers practical strategies for achieving clarity across every touchpoint.

As traditional social media platforms face growing challenges, the fediverse is emerging as a decentralized alternative poised to reshape B2B marketing strategies.

Employee-generated content is more than just social media posts. A strategic approach to Employee Generated Content (EGC) can turn your team into powerful brand ambassadors. Your employees’ voices can humanise your brand, establish your expertise, expand your reach, and drive measurable sales results.

With trust in short supply, testimonials from satisfied clients can make the difference between a won deal or a lost prospect. Here’s how to use them strategically in your B2B marketing.

Unlock the power of behavioural psychology to accelerate your B2B sales. Here’s how you can leverage behavioural science to understand your prospects better, influencing and encouraging them to buy from you.

Short-term gains can come at a cost to long-term growth. Learn how to optimize your B2B digital ad spend for a more balanced and strategic approach.

The success of your B2B marketing depends on how well you understand your customers. Advanced analytics approaches, including prescriptive and predictive analytics, can grant deeper insights for better decision-making.

Take a systematic approach to competitive content analysis that can give your B2B brand a decisive edge in thought leadership and audience engagement.

Google Marketing Live 2024 brought a wave of changes that will transform the B2B advertising landscape. We explain how to leverage these updates to drive results and stay ahead of the competition.

Ever wonder why some B2B content spreads like wildfire while other pieces fall flat? The secret lies in understanding the mind of your audience and why people share. We look at the psychological drivers behind sharing and provide actionable strategies to engineer your content for virality.

Is your professional services firm struggling to retain new hires? The solution might be hiding in your marketing department. Discover how applying content strategy principles to your onboarding process can transform new employees into long-term assets.

Your employees are your greatest asset. Investing in their knowledge and engagement through strategic content can boost your B2B firm's performance.

Artificial Intelligence is reshaping B2B content strategies, enabling marketers to repurpose content intelligently and meet the evolving demands of professional services.

Establishing authentic author expertise is crucial for B2B content marketing success in the eyes of search engines and discerning buyers. This guide provides a comprehensive overview of EEAT and offers practical recommendations for leveraging it effectively.

This mid-year review discusses the end of third-party cookies, the growth of AI, and the changes affecting content strategy. It identifies the key challenges and opportunities for marketers aiming to turn disruptions into opportunities

Large language models are revolutionising content creation. This guide demystifies prompt engineering, providing actionable best practices for B2B marketers

It may not be a household name yet, but Perplexity.AI has been quietly gaining a fanbase among marketers, researchers, and content creators. It’s serving a gap that traditional search engines have so far failed to fill.

B2B marketers must shift their focus from internal agendas to external realities. Embracing an Outside → In approach is the key to staying competitive and relevant.

In a world where attention spans are dwindling, learn how snackable video content can help B2B brands stand out, connect with their audience, and achieve their marketing goals

Seeking clarity on how to attribute success to your B2B marketing efforts? Discover how UTM parameters can provide the insights you need to optimize your campaigns and drive better results.

AI is revolutionizing B2B marketing automation platforms, driving efficiencies, and crafting personalized customer journeys.

From content management to customer data platforms, explore the key elements of a future-ready martech stack and learn how to optimise your technology for success.

Leverage the latest AI advancements in Google Ads to work smarter, not harder on your B2B digital advertising campaigns.

Marketing automation can help professional services firms deliver exceptional client experiences at scale without overstretching resources. Here’s how to strengthen relationships with automated engagement.

Lead qualification helps you discover which prospects are most likely to become paying customers. Content creation and marketing automation solutions, including lead scoring, simplify the qualification process. You’ll move prospects through your sales funnel more quickly and close more deals by developing a qualification strategy. 

While the robot revolution isn’t here yet, sophisticated artificial intelligence like ChatGPT is already making an impact in the world of content marketing. Learn what the future of AI-assisted content marketing might look like.

Get better results by targeting ads based on customer journey stage. Target customer-context driven ad campaigns using data about which prospects are using your site, viewing your content, reading your marketing emails and interacting with your social accounts.

Inbound marketing focuses your attention on becoming customers' top choice. Use marketing automation for inbound marketing to attract your ideal customers, provide reasons to engage and enjoy doing business with you.

AI and machine learning have huge advantages over conventional ways of managing paid ads. It may be time for a change in your advertising department. Here's how to convince your team that machine learning is the way to go.

Essential strategies for professional services firms to extend their brand presence into virtual meeting spaces through Microsoft Teams customization.

Major technology firms are deploying autonomous AI agents into enterprise workflows. Their early success signals a fundamental shift in how professional services firms will serve clients and scale their businesses.

New research reveals that 'playing safe' with B2B advertising may undermine brand performance, highlighting the need for creativity to engage decision-makers.

With trust in short supply, testimonials from satisfied clients can make the difference between a won deal or a lost prospect. Here’s how to use them strategically in your B2B marketing.

You can't fake authenticity. But, for B2B marketers, some strategies communicate authenticity more than others.

A marketing strategy that inspires buyer confidence can enhance your B2B customer experience and strengthen your business performance. 

Connected TV advertising offers a unique opportunity for B2B marketers to reach decision-makers with targeted, engaging content. Learn how to incorporate CTV into your marketing mix and drive measurable results.

Revitalize your B2B social media marketing with our insights on creating visually compelling content that engages, connects, and converts.

Building online credibility and thought leadership is crucial for driving business growth. One often forgotten or overlooked tool that can help firms achieve these goals is HARO (Help A Reporter Out). As a platform connecting journalists with expert sources, HARO offers B2B marketers a unique opportunity to gain targeted media exposure, earn high-quality backlinks, and showcase their industry expertise.

Account-based marketing enables companies to focus their resources and efforts on a select group of target accounts, tailoring personalised marketing campaigns to engage and convert high-value prospects more effectively. Our research round-up gives you the stats you need to argue for greater investment in this impactful strategy.

Company research based on account intelligence will ensure your B2B account-based marketing strategy succeeds. Discover how to get all the benefits of ABM and improve efficiency within your marketing, sales, and customer success teams.

Professional services firms recognise that account-based marketing is key to growth. But day-to-day client servicing can sometimes get in the way. Here are six tactics to refocus on B2B relationships and create long-term marketing success.

In the B2B world (particularly for professional services firms) growth is critical to success. But growth is not just about lead generation; it is also about client growing client relationships.

If you’re looking to maximise your digital B2B marketing, or are active on LinkedIn but struggling to make the most of this space, here’s what you need to know about succeeding with account-based marketing ABM on LinkedIn.