The digitisation of customer relationships has had a profound impact on new business development. Businesses need to be more sophisticated, responsive, and tech-savvy to cut through and create new opportunities. Digital technology and automation are a vital part of the solution, but not everything has to be done in-house. Outsourcing can support your business development strategy and free up creative and strategic resources.
Read MoreManaging social media can be time-consuming, leading you to question its value. A strategic approach to content and the right tools for automation and analysis can make social more productive, effective and efficient.
Read MoreWant better B2B customers? With the right experience design your business can play a role in making your customers more successful. It will make your company more successful too.
Read MoreTo create value, growth marketers are active across three broad growth dimensions: investing, creating, and performing. Savvy marketing managers either amplify or dial down each dimension based on their strategic marketing goals. Success comes from executing your growth strategy with vigour, across multiple paths, using a test-learn-adapt mindset.
Read MoreBusiness Manager offers several improvements that will make it easier for agency and enterprise-level marketers to coordinate their efforts across accounts. For the first time, marketers can connect their Page brand presence to their LinkedIn ad campaigns in a single tool. And as anyone who has to coordinate multiple Ads accounts and Pages can tell you, this is an exciting (and long-overdue) development.
Read MoreOnline advertising platforms can help you generate high-quality leads at scale. Ad formats now offer a streamlined experience with forms that pre-populate with customer's details and that put them straight in touch with the right people.
Read MoreCould Pinterest offer a new dimension to your B2B content marketing strategy? If you're looking to enhance your content distribution, Pinterest is worth considering. It’s a highly visual social media platform, and it has specific and surprising advantages for B2B marketers.
Read MoreInbound marketing focuses your attention on becoming customers' top choice. Use marketing automation for inbound marketing to attract your ideal customers, provide reasons to engage and enjoy doing business with you.
Read MoreLive video streaming for social media as a powerful B2B marketing tool. If you’re looking for inspiration, this article showcases examples of B2B companies that are using live video on social media really well - SAP, Notion, Eaton, and Adobe.
Read MoreA solid remote sales experience is built on both relationships and technology. Building a great remote sales experience depends on preparation and practice. But it's also built on a bedrock of data that helps you understand your customer.
Read MoreAn inbound marketing strategy creates opportunities for you to connect with buyers at each stage of the buying process. From fully defining their issue and shortlisting potential solutions, to evaluating for best-fit, you can build your case for being their trusted partner.
Read MoreB2B marketers can use LinkedIn Campaign Manager and Sales Navigator to support account based marketing activities. Discover how these two tools can be especially helpful for ABM prospecting and lead generation.
Read MoreAI and machine learning have huge advantages over conventional ways of managing paid ads. It may be time for a change in your advertising department. Here's how to convince your team that machine learning is the way to go.
Read MoreLinkedIn newsletters combine the breadth of social posts with the direct high-value content of email newsletters. Content marketing with LinkedIn newsletters can create opportunities to build profitable relationships by increasing awareness, extending reach, deepening engagement and building brand authority.
Read MoreSales automation tools improve the efficiency of your sales team by handling routine administrative tasks. An integrated sales platform provides data tracking and reporting tools that help ensure quality and accountability. The result is a standardised pipeline that takes the guesswork out of your sales process.
Read MorePeople won’t read your content if they can’t find it. Writing content for your website is a balancing act between writing for your audience and writing for the search engines. Find out how to write quality content that your audience wants to read and the search engines will love.
Read MoreLinkedIn is now an exciting opportunity to improve and streamline your B2B digital marketing efforts. It has evolved into a sophisticated marketing tool that helps you connect with the right people through its powerful targeting capabilities. It offers lots of valuable marketing features, including content marketing, recruitment, lead generation, content curation, employee social hub and employee advocacy.
Read MoreLive video can have many benefits for B2B businesses, but it’s important to find your audience and choose the right platforms to go live on. Learn how to pick your platforms and how to enjoy success on each one with live streaming.
Read MoreAn excellent customer experience is what takes a person right through from the start of the customer journey to being a brand advocate who can’t stop talking about you. Understanding your customers is vital to delivering an excellent customer experience. This is the first step before you can begin to improve CX in your company.
Read MoreDemand generation creates a buzz about your products and services. It attracts potential customers and delivers content to educate and persuade them that your offer provides the right solution. Learn the differences between demand generation and lead generation, and discover how to create an effective demand generation strategy.
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