LinkedIn continues to invest in making its platform the go to resource for B2B marketers. Many organisations say it's their most effective platform to drive growth. Here are several new features LinkedIn has just launched.
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A strong case study is more than a conversion tool - it’s a way to build credibility and trust. You need your case studies to work harder and drive behaviour that works for both your business and your customer at each stage of the marketing funnel.
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Omnichannel marketing is a customer-centric approach to B2B digital marketing. Recent studies show omnichannel is rapidly becoming the new standard for B2B. If your business has not already adopted an omnichannel approach, the data clearly shows that now is the time to modernise your sales and marketing strategy.
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B2B marketers’ remit is to orchestrate complex, end-to-end customer experiences and ABM strategies. The data that marketing efforts generate is key to understanding customer’s needs and supporting consultative selling. In short, B2B marketers are driving results at every stage of the customer journey.
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Discover two audience research frameworks for a more targeted B2B marketing strategy. First, Stakeholder analysis ensures that your efforts are targeting the right people. Then influence mapping helps you learn about their decision‑making, so you can build more effective relationships.
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LinkedIn InMail is for one-to-one communication and in-depth dialogue for sales prospecting, acquisition and retention InMail provides many of the benefits of email marketing and allows B2B brands to directly reach people outside their LinkedIn network to start a conversation.
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Could Pinterest offer a new dimension to your B2B content marketing strategy? If you're looking to enhance your content distribution, Pinterest is worth considering. It’s a highly visual social media platform, and it has specific and surprising advantages for B2B marketers.
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LinkedIn newsletters combine the breadth of social posts with the direct high-value content of email newsletters. Content marketing with LinkedIn newsletters can create opportunities to build profitable relationships by increasing awareness, extending reach, deepening engagement and building brand authority.
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Live video can have many benefits for B2B businesses, but it’s important to find your audience and choose the right platforms to go live on. Learn how to pick your platforms and how to enjoy success on each one with live streaming.
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Strong lead generation is essential to growing your business revenue. Here's how sales and marketing teams can work together to build a reliable and repeatable system to create, identify and nurture high quality opportunities.
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