2023 Top Articles

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Content Marketing

How to Use Subject Matter Experts to Differentiate B2B Content

While 90% of content marketers struggle for differentiation, those leveraging subject matter experts report increased engagement rates.

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Marketing Strategy

Is Your Organization Ready for the New Era of Generative AI Adoption?

Generative AI is no longer niche; it’s now integral in tools like Microsoft Copilot, reshaping productivity across enterprises. Companies must adapt or risk losing their competitive edge.

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Creative Expression

Can Adobe Firefly Enhance Creativity With Ethical Generative AI?

From skepticism to trust: Adobe Firefly aims to redefine AI’s role in creativity, ensuring ethical practices that enhance human potential.

Creative Expression

A Great Brand Story is a Powerful B2B Marketing Strategy

Struggling to connect with B2B customers? The common Hero’s Journey might be holding you back. Embrace diverse storytelling frameworks for deeper engagement and differentiation.

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Marketing Strategy

How to Use ChatGPT to Quickly Understand B2B Buyer Personas

While 70% of marketers struggle with persona creation, those leveraging AI tools report a 50% efficiency gain.

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Online Advertising

LinkedIn Ads Get a Boost with New Generative AI Tools

B2B marketers, are you ready for a revolution? LinkedIn’s new AI Copy Suggestions are changing the game. Improve your ad performance and ROI effortlessly with this innovative tool.

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Content Marketing

Why Content Marketing Matters: The Statistics, Evidence and Trends You Need to Know

Only 40% of B2B marketers have a documented strategy, yet 80% of successful marketers do. Here’s how to join the ranks of the successful.

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Email Marketing

A Quick Introduction to LinkedIn InMail (So You can Leverage It More Effectively)

Struggling to connect with prospects? Unlock the power of LinkedIn InMail to bypass barriers, personalize outreach, and boost your response rates.

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Two Great LinkedIn Tools for Account-Based Marketing, Prospecting and Lead Generation

LinkedIn dominates ABM with tools like Campaign Manager and Sales Navigator. Leverage these for targeted lead generation and relationship building.

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Marketing Strategy

Why You Should Be Excited About LinkedIn Newsletters

LinkedIn’s newsletters are here to elevate B2B marketing! Engage self-selected audiences and boost brand authority with each issue published.

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