As traditional social media platforms face growing challenges, the fediverse is emerging as a decentralized alternative poised to reshape B2B marketing strategies.
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Employee-generated content is more than just social media posts. A strategic approach to Employee Generated Content (EGC) can turn your team into powerful brand ambassadors. Your employees’ voices can humanise your brand, establish your expertise, expand your reach, and drive measurable sales results.
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Is it time to break up with Twitter? As Elon Musk's X continues to court controversy, many B2B marketers are eyeing the exit. But where to next? This comprehensive guide explores the three leading Twitter alternatives - Threads, Bluesky, and Mastodon.
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LinkedIn's latest updates offer exciting opportunities for B2B marketers to enhance their brand's visibility, build stronger relationships, and achieve their marketing goals.
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In a world where attention spans are dwindling, learn how snackable video content can help B2B brands stand out, connect with their audience, and achieve their marketing goals
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LinkedIn's new Website Actions can give your LinkedIn marketing a data-driven boost by simplifying analytics and audience segmentation.
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Many B2B brands assume Meta ads are only for consumers. But with nearly 4 billion active users, updated targeting capabilities, and AI innovations coming soon, is it time to rethink Meta's possibilities?
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Micro-influencers are gaining traction in B2B marketing. Explore how niche experts lend credibility and deliver ROI through strategic partnerships.
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As some social media platforms becomes 'burning platforms,' how should B2B marketers adapt? Discover strategies that help you remain agile in uncertain times.
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LinkedIn's latest 2023 algorithm updates impact content distribution and how to optimize your strategy. Focus on niche content, authentic connections, and high-quality expertise.
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As marketers evaluate options beyond Twitter, Instagram's new text-focused social platform Threads shows early promise. But is it worth investing in yet?
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LinkedIn has unveiled new AI-powered ad tools designed to boost engagement and streamline campaign creation. For B2B marketers, these generative AI features could be game-changing.
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Harness the power of LinkedIn's unique advertising ecosystem to boost your B2B marketing campaigns and reach key decision-makers
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Want to cut through the noise on LinkedIn? LinkedIn’s InMail feature can be a great way to connect with people. It offers a simple and powerful way to reach and engage your target audience.
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LinkedIn continues to invest in making its platform the go to resource for B2B marketers. Many organisations say it's their most effective platform to drive growth. Here are several new features LinkedIn has just launched.
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When you think of user-generated content (UGC), you probably think of consumers creating social media posts, but user-generated content is also an essential B2B marketing strategy. It accomplishes key business objectives and can take dozens of forms, so marketers are bound to find a method that makes sense for their brand.
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LinkedIn Business Manager is now available for all businesses, not just enterprise customers. In this article, we’re taking a deeper dive into this new platform, including some best practices to get started.
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LinkedIn is one of 1827 Marketing’s favourite topics! We've written lots of articles that will help you make the most of this powerful social network. In this article, we've compiled our best advice in one place so you can easily reference it whenever you need it.
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Managing social media can be time-consuming, leading you to question its value. A strategic approach to content and the right tools for automation and analysis can make social more productive, effective and efficient.
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Business Manager offers several improvements that will make it easier for agency and enterprise-level marketers to coordinate their efforts across accounts. For the first time, marketers can connect their Page brand presence to their LinkedIn ad campaigns in a single tool. And as anyone who has to coordinate multiple Ads accounts and Pages can tell you, this is an exciting (and long-overdue) development.
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