Professional services selling has always been relationship-driven, yet many firms persist with broad marketing approaches. This comprehensive framework shows how to implement Account-Based Marketing on LinkedIn to focus resources on creating meaningful connections with decision-makers at specifically identified organisations.
Read MoreLinkedIn has unveiled new AI-powered ad tools designed to boost engagement and streamline campaign creation. For B2B marketers, these generative AI features could be game-changing.
Read MoreLinkedIn Business Manager is now available for all businesses, not just enterprise customers. In this article, we’re taking a deeper dive into this new platform, including some best practices to get started.
Read MoreBusiness Manager offers several improvements that will make it easier for agency and enterprise-level marketers to coordinate their efforts across accounts. For the first time, marketers can connect their Page brand presence to their LinkedIn ad campaigns in a single tool. And as anyone who has to coordinate multiple Ads accounts and Pages can tell you, this is an exciting (and long-overdue) development.
Read MoreLinkedIn is where professionals connect with potential partners, clients, and team members. This makes it an important social media channel for B2B and professional services marketing. Here’s how to complement organic content marketing with paid advertising on LinkedIn
Read More1827 Marketing deeply values LinkedIn’s marketing capabilities. That is why we are so committed to sharing the very best strategies to help you use LinkedIn to promote brand awareness and increase business marketing success.
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