B2B marketers can use LinkedIn Campaign Manager and Sales Navigator to support account based marketing activities. Discover how these two tools can be especially helpful for ABM prospecting and lead generation.
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Live streaming on social media can bring a host of benefits to B2B companies. Broadcasting live creates a sense of immediacy, intimacy, and interaction with your brand. Done well, it has the power to humanise and connect in a way that few other mediums can.
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B2B marketers can reach their target audience, increase brand awareness and make sales with online advertising. But getting worthwhile results takes active and attentive campaign management. Here are six key areas of best practice to maximise online advertising effectiveness.
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Marketing Automation stands out among many automation solutions because it blends process efficiency with growth acceleration and optimisation. Here's how B2B marketers can make the business case to convince colleagues and managers.
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By understanding the different types of customer experiences you can deliver through advertising, and by framing campaigns as part of the customer journey you will be able to devise campaigns that are customer-centric, distinctive, and commercially successful.
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Marketing Automation is effective across the entire customer lifecycle. Here’s how to create a scalable system that provides your prospects with a consistently high-quality, relevant and engaging customer experience.
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An effective content marketing programme depends on how well inbound channels distribute content and capture user data. In Part 2 of our marketing automation series, we dive into how to get the most from the core elements of content marketing.
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Effective content marketing depends on integrating content and automation. Optimising the experience for what happens when prospects find you is vital. Connecting inbound channels—how people find you—is just as crucial. The flow between the groups is what makes a successful content marketing programme.
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Retargeting, combined with marketing automation, is integral to delivering the highly relevant customer experience B2B buyers expect. It’s a fantastic way to manage your ad spend effectively, Used imaginatively, it opens up new creative opportunities to build and strengthen customer relationships.
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