Leverage the latest AI advancements in Google Ads to work smarter, not harder on your B2B digital advertising campaigns.
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2023 confirmed the rise of AI in marketing, but also showed that human creativity and storytelling remain essential to cutting through the noise.
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Sometimes your Google Ad campaigns don’t use the budget they have been given. Here’s a structured, business-minded approach to working out why that is and what you can do about it before you think about increasing your ad spend.
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Lead generation and the B2B buyer’s journey have changed. Interactions have moved online and away from in-person meetings, disrupting sales and lead generation marketing processes. So what questions do marketers need to answer for B2B lead generation success?
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Most B2B purchases begin with search. With paid results occupying more space at the top of the search engine results, paid Search Engine Marketing (SEM) can be essential for professional services growth. Here's what you need to know to create paid strategies for B2B organizations with confidence.
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An effective content marketing programme depends on how well inbound channels distribute content and capture user data. In Part 2 of our marketing automation series, we dive into how to get the most from the core elements of content marketing.
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Retargeting, combined with marketing automation, is integral to delivering the highly relevant customer experience B2B buyers expect. It’s a fantastic way to manage your ad spend effectively, Used imaginatively, it opens up new creative opportunities to build and strengthen customer relationships.
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