Business Manager offers several improvements that will make it easier for agency and enterprise-level marketers to coordinate their efforts across accounts. For the first time, marketers can connect their Page brand presence to their LinkedIn ad campaigns in a single tool. And as anyone who has to coordinate multiple Ads accounts and Pages can tell you, this is an exciting (and long-overdue) development.
Read MoreCould Pinterest offer a new dimension to your B2B content marketing strategy? If you're looking to enhance your content distribution, Pinterest is worth considering. It’s a highly visual social media platform, and it has specific and surprising advantages for B2B marketers.
Read MoreLive video streaming for social media as a powerful B2B marketing tool. If you’re looking for inspiration, this article showcases examples of B2B companies that are using live video on social media really well - SAP, Notion, Eaton, and Adobe.
Read MoreB2B marketers can use LinkedIn Campaign Manager and Sales Navigator to support account based marketing activities. Discover how these two tools can be especially helpful for ABM prospecting and lead generation.
Read MoreLinkedIn is now an exciting opportunity to improve and streamline your B2B digital marketing efforts. It has evolved into a sophisticated marketing tool that helps you connect with the right people through its powerful targeting capabilities. It offers lots of valuable marketing features, including content marketing, recruitment, lead generation, content curation, employee social hub and employee advocacy.
Read MoreLinkedIn has announced new features to help improve the B2B marketing experience. Improvements cover page enhancements, usability improvements, ad manager improvements, and updates to security. Check out some of the best new features to watch out for.
Read MoreThe humble hashtag can be a strategic content promotion and planning tool in the right hands. Find out the most popular hashtags on LinkedIn and how to use them strategically and with impact.
Read MoreDiscover the opportunities that TikTok offers B2B marketers. Learn how Shopify, Adobe, Sage and Square have built TikTok into their social strategy.
Read MoreSocial media—especially LinkedIn—can do great things for your brand. It should form an important part of your B2B marketing campaigns. But using it as your sole channel is a mistake. Here’s how avoid being over-reliant on a platform you do not own for your business marketing.
Read MoreLinkedIn is the social media platform for B2B marketing, building professional connections and thought leadership. Increase your reach by aligning your content marketing and interactions with how the LinkedIn algorithm works.
Read MoreLinkedIn is where professionals connect with potential partners, clients, and team members. This makes it an important social media channel for B2B and professional services marketing. Here’s how to complement organic content marketing with paid advertising on LinkedIn
Read MorePush and pull approaches have long ruled professional services and B2B marketing, but the rules of engagement are changing. Discover a new paradigm: participatory marketing
Read MoreSocial selling is a powerful approach to growth that can take your B2B sales efforts from uninspiring to amazing. But it's important to get the basics right and choose the tools you need to scale. Here's how to become a social selling champion by building better relationships from the start.
Read MoreWith value creation as the goal, businesses need to rethink how we use social networks throughout the B2B customer journey–from creating brand awareness to providing customer service. Doing so will help companies to design effective, scalable systems for cultivating the collaborative partnerships that B2B clients want.
Read MoreThere are a number of controversies surrounding the big social media platforms. How do ethically minded brands need to be thinking about these issues in relation to their social marketing strategy?
Read MoreExplore the benefits of creating an employee advocacy program at your organization. These tips offer clarity on building a lasting program that encourages employee engagement and helps companies increase their authentic organic social reach.
Read More1827 Marketing deeply values LinkedIn’s marketing capabilities. That is why we are so committed to sharing the very best strategies to help you use LinkedIn to promote brand awareness and increase business marketing success.
Read MoreIt is estimated that video accounts for 79% of global traffic. YouTube is the third most visited site in the world after Google and Facebook, reaching 18-49-year-olds more than any broadcast or network station. It's safe to say the platform is worth B2B marketers’ attention
Read MoreTwitter has its issues but it is still the world’s online watercooler for 330 million people. Join us for a look into the hows and whys of using the platform for B2B marketing.
Read MoreHow do you reach out to and connect with people with similar interests to you, or get your posts seen by your ideal prospective clients or employers? Let us introduce you to LinkedIn hashtags.
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