Account-based marketing enables companies to focus their resources and efforts on a select group of target accounts, tailoring personalised marketing campaigns to engage and convert high-value prospects more effectively. Our research round-up gives you the stats you need to argue for greater investment in this impactful strategy.
Read MoreAdobe Firefly brings AI creativity to life, but ethical concerns linger. We explore whether Adobe's ambitious generative AI tool can enhance creativity without controversy as it moves from promise to reality.
Read MoreCompany research based on account intelligence will ensure your B2B account-based marketing strategy succeeds. Discover how to get all the benefits of ABM and improve efficiency within your marketing, sales, and customer success teams.
Read MoreAs some social media platforms becomes 'burning platforms,' how should B2B marketers adapt? Discover strategies that help you remain agile in uncertain times.
Read MoreElevate your B2B marketing strategy by incorporating diverse storytelling frameworks that align with your brand's unique values and goals.
Read MoreAI-powered tools can help email marketers personalize content at scale while maintaining quality control and human involvement
Read MoreThought leadership is vital for B2B brands, but producing quality content is a challenge. Learn how ghostwriters can help elevate your insights and get your story across.
Read MoreLearn how AI-generated buyer personas can kickstart your content marketing strategy and strengthen customer understanding.
Read MoreLinkedIn's latest 2023 algorithm updates impact content distribution and how to optimize your strategy. Focus on niche content, authentic connections, and high-quality expertise.
Read MoreAs marketers evaluate options beyond Twitter, Instagram's new text-focused social platform Threads shows early promise. But is it worth investing in yet?
Read MoreFrom Google's Search Generative Experience to Microsoft's Bing Chat, we explore the future of AI-powered search and what it means for content marketing strategy.
Read MoreMastering Google's EEAT formula is key to developing B2B content that builds expertise, establishes authority, and earns trust. Here's how to put this framework into practice.
Read MoreBy combining lead based and account based customer engagement strategies, businesses can achieve long-term success at both the individual and account level.
Read MoreGet the most out of LinkedIn advertising by leveraging their powerful targeting options and sophisticated ad formats through Campaign Manager.
Read MoreLinkedIn has unveiled new AI-powered ad tools designed to boost engagement and streamline campaign creation. For B2B marketers, these generative AI features could be game-changing.
Read MoreNew surveys and studies reveal the latest benchmarks, budget trends, challenges, and opportunities in content marketing. We've gathered the highlights you need to shape your strategy.
Read MoreAdvances in artificial intelligence are enabling a new level of personalisation in B2B advertising. However, businesses must navigate this opportunity carefully to build trust and stay on the right side of the law.
Read MoreGated content is evolving to meet the demands of today's B2B buyers. Learn how to strike the right balance between open and gated content, the types of content worth gating, and how to maximize SEO and lead generation.
Read MoreDiscover how effective demand generation strategies can enhance your B2B marketing efforts, generate high-quality leads, and accelerate your sales conversion rate.
Read MoreA strategic content audit breathes new life into your legacy content, aligning it with your current business goals and unlocking untapped opportunities.
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