Sales automation is the perfect companion to B2B marketing automation. It can help the sales team reduce admin and focus on the most valuable opportunities, maximising the ROI of content marketing.
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B2B content marketing is evolving. Here are four content strategy trends that will help you stay competitive and strengthen your connections with your B2B customers.
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Email plays a vital role in B2B marketing and customer relations. Email marketing strategies must evolve to stay relevant. Here's how design, personalisation, data ethics and management, automation and performance optimisation is shaping the future of email marketing.
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Account Based Marketing (ABM) strategy is founded on today’s most effective marketing techniques: personalisation (presence), organisational alignment (productivity), and engaging high-value customers (platform). Here’s how ABM best practices are evolving as new tools emerge to further improve processes.
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We believe that content is customer experience. That includes digital advertising as well as conventional content marketing. Here are some of the ways you can deliver B2B digital advertising that is strategic, relevant, engaging, ethical, efficient and, above all, effective.
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With value creation as the goal, businesses need to rethink how we use social networks throughout the B2B customer journey–from creating brand awareness to providing customer service. Doing so will help companies to design effective, scalable systems for cultivating the collaborative partnerships that B2B clients want.
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The expectations business buyers have for an online experience are not markedly different from those they have as private consumers. Yet, the B2B space is still lagging when it comes to creating great customer experiences. Here’s how to put that right.
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Marketing automation software is now an entry requirement. If you want to be able to compete in today’s dynamic marketing environment, you have to automate.
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Retargeting, combined with marketing automation, is integral to delivering the highly relevant customer experience B2B buyers expect. It’s a fantastic way to manage your ad spend effectively, Used imaginatively, it opens up new creative opportunities to build and strengthen customer relationships.
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Marketing Strategy means finding fresh ways to create value for your business. This article outlines an approach to B2B Digital Marketing Strategy that creates value through building platforms, being present in people's lives, and optimising productivity. The role of marketing automation and creative content marketing is explained at every stage.
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Don’t let jargon get in the way of success. Here’s a comprehensive guide to online advertising. Whether you're managing your own campaigns or working with a digital marketing agency, learn what's necessary for effective paid search, social and display campaigns.
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Thought leadership builds reputation as part of a digital B2B marketing strategy. But leaders can be serious without being boring. Modern thought leadership must be more snackable, visual, social, shareable and personal to inspire action.
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Employee advocacy is a great way to amplify your company’s brand with authentic voices of the people who already believe in it - your employees. Here’s a helpful introduction to some of the best employee advocacy platforms around.
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B2B marketing can not afford to trail behind the curve when it comes to creating personalised customer experiences. Here’s how hyper-personalised content can be used in an account based marketing context.
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Combine content marketing and account-based marketing. Give your prospects what they need to progress at each stage of their journey. And create content specifically designed to help them bring their colleagues along with them.
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There are a number of controversies surrounding the big social media platforms. How do ethically minded brands need to be thinking about these issues in relation to their social marketing strategy?
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Digital marketers are custodians of customer data. An ethical approach to how customer data is managed and used builds trust and accountability. Here's how respectful use of data can improve customer relationships and experiences
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Customer journeys are learning experiences. Better customer journeys can result in better customers. Here’s how to use data, content marketing and marketing automation to build relationships in which you and your customers work better together.
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Want people to come to your webinar? Here's an in-depth guide for how you can use automation to market your online events before, during and after the webinar itself.
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Knowing how to write an enticing subject line is a vital skill. The success of your email marketing campaign literally depends on it. Here are some tips on how to write subject lines to ensure your b2b marketing emails actually get opened!
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