Seeking clarity on how to attribute success to your B2B marketing efforts? Discover how UTM parameters can provide the insights you need to optimize your campaigns and drive better results.
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Building online credibility and thought leadership is crucial for driving business growth. One often forgotten or overlooked tool that can help firms achieve these goals is HARO (Help A Reporter Out). As a platform connecting journalists with expert sources, HARO offers B2B marketers a unique opportunity to gain targeted media exposure, earn high-quality backlinks, and showcase their industry expertise.
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From content management to customer data platforms, explore the key elements of a future-ready martech stack and learn how to optimise your technology for success.
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Inbound B2B marketing is changing. Artificial intelligence, shifts in search engine behaviour, and changes in social media engagement are reshaping the field. Adapting inbound marketing strategies to these changes is not just necessary; it's an opportunity to improve how we connect with our audiences.
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Can AI generated video cut costs, boost engagement, and reach a wider audience? Here are some of the latest developments.
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Leverage the latest AI advancements in Google Ads to work smarter, not harder on your B2B digital advertising campaigns.
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LinkedIn's new Website Actions can give your LinkedIn marketing a data-driven boost by simplifying analytics and audience segmentation.
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With 2.5 billion users and counting, YouTube is an essential platform for B2B marketers. Find out how to make it work for your business.
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Many B2B brands assume Meta ads are only for consumers. But with nearly 4 billion active users, updated targeting capabilities, and AI innovations coming soon, is it time to rethink Meta's possibilities?
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Understand the significance of Gmail and Yahoo's updated sender requirements for B2B email marketing, and equip your organization with the knowledge and tools needed to navigate these changes effectively.
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Revitalize your B2B social media marketing with our insights on creating visually compelling content that engages, connects, and converts.
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Marketing automation can help professional services firms deliver exceptional client experiences at scale without overstretching resources. Here’s how to strengthen relationships with automated engagement.
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Discover how to guide B2B buyers through the chaotic 'messy middle' phase towards confident purchasing decisions, leveraging insights from Google.
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Break through common content marketing barriers to achieve greater strategic alignment, performance management and audience resonance.
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2023 confirmed the rise of AI in marketing, but also showed that human creativity and storytelling remain essential to cutting through the noise.
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Contrary to popular belief, branding and performance marketing aren’t incompatible. The success of your marketing strategy may depend on your ability to integrate them. Here’s a look at what you need to know.
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Subject matter experts can provide insights and information that enhance your B2B content marketing. Choosing the right experts and leveraging their knowledge expands your reach and increases audience engagement.
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Sales and marketing teams can transform their sales enablement strategy by working together to understand the complexities of the modern buyer's non-linear, self-directed customer journey.
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Generative AI tools are set to transform business productivity and efficiency. Is your B2B organisation ready to harness the potential while safeguarding your brand?
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Customer journey orchestration in B2B marketing drives personalized, data-driven strategies for better customer engagement.
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