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B2B Marketing Trends for 2020

B2B Marketing Trends for 2020

To stay competitive in an ever-expanding digital universe, brands need to be on top of the latest trends and look to find gaps and tools to use to their advantage. Consider that last year the majority of businesses planned to increase their investment in the already crowded digital marketing sphere. In the UK and North America, brands upped their marketing technology budgets by 44 per cent (£40bn), and it was forecast that by 2020 digital's share of total advertising spend would reach 50%.

Marketing StrategyIan Kirk25 November 2019Marketing Automation, Engaging Content, 2019 Top 10Comment

How Dynamic Email Content Can Boost Engagement

How Dynamic Email Content Can Boost Engagement

Dynamic content allows you to communicate more effectively with your target audience. In dynamic emails, the email subject line, imagery, and body of the email can all be personalised based on who is receiving the mail and what you already know about them. Rather than sending broadcast emails providing generalised information, you can send the information they need with truly persuasive CTAs that nurture them through the buyer's journey.

Email MarketingIan Kirk19 November 2019Campaign Planning, Marketing AutomationComment

The Importance of Creating a Dynamic Website

The Importance of Creating a Dynamic Website

When it comes to marketing your brand effectively, personalisation is the name of the game. People want to see online content tailored specifically for their needs and preferences wherever they go. Whether they are browsing shows on Netflix, shopping on Amazon, or simply looking up information on the web, customers are more engaged and responsive when presented with personalised content.

Customer ExperienceIan Kirk4 November 2019Engaging Content, Campaign PlanningComment

Building the Foundations of a B2B Conversion Rate Optimisation Strategy

Building the Foundations of a B2B Conversion Rate Optimisation Strategy

Gaining the attention of your target audience is the equivalent of getting a foot in the door. Without the ability to hold their attention and transform their passing interest into something more tangible, you merely have numbers. A successful Conversion Rate Optimisation strategy is the key to unlocking the potential of your online audience and transforming it into a significant for your business.

Marketing StrategyIan Kirk31 October 2019Campaign Planning, Engaging ContentComment

Customer Journey Mapping Is The Route To a More Engaging Experience

Customer Journey Mapping Is The Route To a More Engaging Experience

The customer journey map provides an educated model of how various prospects might interact with a business at different touchpoints before making a purchase decision. The map might need to be adjusted to take into account the buying patterns and needs of various customer personas, or different customer groupings who have different reasons for using your product or service. Each persona may act differently or require specific information for their buying process.

Customer ExperienceIan Kirk30 October 2019Campaign Planning, Marketing AutomationComment

Innovation series - How Innovation creates new jobs and changes the world of work

Innovation series - How Innovation creates new jobs and changes the world of work

Our current wave of digital, technological and industrial change has the potential to transform more than their immediate markets. Will new jobs spring into being as these old ones are eradicated? It has happened previously, but are things different this time? New technologies have usually created new types of jobs, but will this always be the case in the era of AI?

Content MarketingIan Kirk29 October 2019Engaging ContentComment

Why Your B2B Video Marketing Strategy Is Failing, and How To Correct It

Why Your B2B Video Marketing Strategy Is Failing, and How To Correct It

As a marketing professional or business executive, you are probably well aware of the astounding statistics which support incorporating video as part of an overall B2B marketing strategy. It is a highly preferred form of presenting information and incredibly effective at engaging with prospects and customers.

Marketing StrategyIan Kirk24 October 2019Campaign Planning, Engaging ContentComment

Why do so many organisations misunderstand their customer journey?

Why do so many organisations misunderstand their customer journey?

The modern customer journey is anything but linear. It features a labyrinth of choices that customers carefully navigate as they begin, pause, change, and complete their buyer journeys. Search engines, referrals, vendor websites, and social media are all reviewed for insights into products and services. However, according to a recent Harvard Business Review, peer recommendations and referrals are influencing an estimated 90 percent of B2B customers. With this statistic in mind, why do so many organisations misunderstand the customer journey?

Customer ExperienceIan Kirk22 October 2019Engaging Content, Campaign PlanningComment

Personal Development as an Innovation Project

Personal Development as an Innovation Project

It is now possible for firms to reach out and put together a global team to respond to demands as they arise, instead of retaining and retraining a static workforce. How can individual employees adapt and change to stay relevant in this innovation culture? What if potential employees apply innovation methodologies to what they offer businesses?

Marketing StrategyIan Kirk16 October 2019Creative Talent, Engaging Content, 2019 Top 10Comment

Keyword Research Tools Can Help Boost More Than SEO and PPC Results

Keyword Research Tools Can Help Boost More Than SEO and PPC Results

Keyword research should be the very foundation of your content ideation and writing process. A fuller understanding of what your customers and prospects are searching for means you can better formulate content that will respond to their needs.

Content MarketingIan Kirk10 October 2019Comment

Find Success in your Account-Based Marketing Campaigns

Find Success in your Account-Based Marketing Campaigns

Account Based Marketing focuses your attention on the needs of your most valuable prospects and helps you to deliver individualised and personal campaigns that resonate.

Account Based MarketingSam Maher2 October 2019Campaign PlanningComment

10 Types of B2B Email Marketing Campaigns

10 Types of B2B Email Marketing Campaigns

Email is crucial in the buyer's journey, moving someone from being a lead to a prospect, and then on to becoming a customer. In this article, we take a look at some of the types of emails you can leverage to keep your B2B prospects engaged.

Email MarketingIan Kirk19 September 2019Campaign PlanningComment

How An Innovative Approach to Personal Development Can Lead to A More Satisfying, Future-Proof Career

How An Innovative Approach to Personal Development Can Lead to A More Satisfying, Future-Proof Career

There's no such thing as a job for life anymore. Technological and social change has disrupted the job market, and employees routinely job hop or have more than one running concurrently. In a fluid job market, how do you stay afloat?

Marketing StrategySam Maher19 September 2019Creative TalentComment

Understanding the impact of your marketing activity

Understanding the impact of your marketing activity

Measurement helps us to understand where we are in relation to where we want to be, so we can formulate a plan to move to the next step. The promise of digital was that data would help us understand the impact of our efforts, but is it that simple?

Marketing AutomationIan Kirk12 September 2019Marketing Automation, Campaign PlanningComment

Behaviour Based Email Marketing

Behaviour Based Email Marketing

Boosting your email marketing campaign results using behaviour triggers sounds complicated, but it doesn’t have to be. By improving your customer experience, this highly effective marketing automation tactic is accessible to all sizes of business.

Email MarketingIan Kirk12 September 2019Campaign Planning, Marketing AutomationComment

Audience segmentation with marketing automation

Audience segmentation with marketing automation

Segmentation and marketing automation go hand in hand to provide a better customer experience. Find out how you can put your leads’ wants and needs in the spotlight and deliver tailored, relevant and personalised messaging that nurtures relationships and builds trust.

Marketing AutomationSam Maher22 August 2019Campaign PlanningComment

What do users want from your website?

What do users want from your website?

Good website design is made of technological ability, design know-how and a good understanding of how your users’ minds work. In this article we look at nine principles of good web design.

Customer ExperienceSam Maher22 August 2019Engaging ContentComment

Content Marketing for Growing Existing Customer Accounts

Content Marketing for Growing Existing Customer Accounts

If your content marketing strategy purely focuses on nurturing your relationship with new leads, you’re missing the most lucrative prospects in your database… Your existing customers.

Customer ExperienceSam Maher20 August 2019Campaign Planning, Engaging ContentComment

Land On The Perfect Strategy for Landing Page Creation

Land On The Perfect Strategy for Landing Page Creation

Knowing how to build a landing page that converts is key to a successful inbound marketing strategy. Find our what steps you can take to optimise their performance.

Marketing StrategyIan Kirk15 August 2019Campaign PlanningComment