As a marketing professional or business executive, you are probably well aware of the astounding statistics which support incorporating video as part of an overall B2B marketing strategy. It is a highly preferred form of presenting information and incredibly effective at engaging with prospects and customers.
Read MoreThe modern customer journey is anything but linear. It features a labyrinth of choices that customers carefully navigate as they begin, pause, change, and complete their buyer journeys. Search engines, referrals, vendor websites, and social media are all reviewed for insights into products and services. However, according to a recent Harvard Business Review, peer recommendations and referrals are influencing an estimated 90 percent of B2B customers. With this statistic in mind, why do so many organisations misunderstand the customer journey?
Read MoreIt is estimated that video accounts for 79% of global traffic. YouTube is the third most visited site in the world after Google and Facebook, reaching 18-49-year-olds more than any broadcast or network station. It's safe to say the platform is worth B2B marketers’ attention
Read MoreIt is now possible for firms to reach out and put together a global team to respond to demands as they arise, instead of retaining and retraining a static workforce. How can individual employees adapt and change to stay relevant in this innovation culture? What if potential employees apply innovation methodologies to what they offer businesses?
Read MoreKeyword research should be the very foundation of your content ideation and writing process. A fuller understanding of what your customers and prospects are searching for means you can better formulate content that will respond to their needs.
Read MoreAccount Based Marketing focuses your attention on the needs of your most valuable prospects and helps you to deliver individualised and personal campaigns that resonate.
Read MoreEmail is crucial in the buyer's journey, moving someone from being a lead to a prospect, and then on to becoming a customer. In this article, we take a look at some of the types of emails you can leverage to keep your B2B prospects engaged.
Read MoreThere's no such thing as a job for life anymore. Technological and social change has disrupted the job market, and employees routinely job hop or have more than one running concurrently. In a fluid job market, how do you stay afloat?
Read MoreMeasurement helps us to understand where we are in relation to where we want to be, so we can formulate a plan to move to the next step. The promise of digital was that data would help us understand the impact of our efforts, but is it that simple?
Read MoreBoosting your email marketing campaign results using behaviour triggers sounds complicated, but it doesn’t have to be. By improving your customer experience, this highly effective marketing automation tactic is accessible to all sizes of business.
Read MoreSegmentation and marketing automation go hand in hand to provide a better customer experience. Find out how you can put your leads’ wants and needs in the spotlight and deliver tailored, relevant and personalised messaging that nurtures relationships and builds trust.
Read MoreGood website design is made of technological ability, design know-how and a good understanding of how your users’ minds work. In this article we look at nine principles of good web design.
Read MoreIf your content marketing strategy purely focuses on nurturing your relationship with new leads, you’re missing the most lucrative prospects in your database… Your existing customers.
Read MoreKnowing how to build a landing page that converts is key to a successful inbound marketing strategy. Find our what steps you can take to optimise their performance.
Read MoreTwitter has its issues but it is still the world’s online watercooler for 330 million people. Join us for a look into the hows and whys of using the platform for B2B marketing.
Read MoreHow do you reach out to and connect with people with similar interests to you, or get your posts seen by your ideal prospective clients or employers? Let us introduce you to LinkedIn hashtags.
Read MoreWe’re watching more video content online than ever before, a trend that’s set to strengthen. Find out how you can harness the power of video for your business.
Read MoreBuying a list of business leads might seem like a quick win, but it’s a bad strategy in the long-term
Read MoreWith 3.48 billion social media users on the planet, two way communications with your customers on social media is no longer a 'nice extra'. It’s a necessity.
Read MoreInfographics are a powerfully useful marketing tool that can tell a complex story quickly, so you can connect with your audience immediately and communicate your point with ease.
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