Good website design is made of technological ability, design know-how and a good understanding of how your users’ minds work. In this article we look at nine principles of good web design.

Customer ExperienceSam Maher22 August 2019Engaging ContentComment

Content Marketing for Growing Existing Customer Accounts

If your content marketing strategy purely focuses on nurturing your relationship with new leads, you’re missing the most lucrative prospects in your database… Your existing customers.

Customer ExperienceSam Maher20 August 2019Campaign Planning, Engaging ContentComment

Land On The Perfect Strategy for Landing Page Creation

Knowing how to build a landing page that converts is key to a successful inbound marketing strategy. Find our what steps you can take to optimise their performance.

Marketing StrategyIan Kirk15 August 2019Campaign PlanningComment

B2B Marketing on Twitter

Twitter has its issues but it is still the world’s online watercooler for 330 million people. Join us for a look into the hows and whys of using the platform for B2B marketing.

Social MarketingIan Kirk14 August 2019Campaign PlanningComment

How to use hashtags on LinkedIn

How do you reach out to and connect with people with similar interests to you, or get your posts seen by your ideal prospective clients or employers? Let us introduce you to LinkedIn hashtags.

Social MarketingIan Kirk14 August 2019Campaign Planning, LinkedIn, Hashtags on LinkedInComment

Video for B2B Marketing

We’re watching more video content online than ever before, a trend that’s set to strengthen. Find out how you can harness the power of video for your business.

Content MarketingIan Kirk12 August 2019Engaging ContentComment

Why You Shouldn't Buy Leads

Buying a list of business leads might seem like a quick win, but it’s a bad strategy in the long-term

Marketing StrategyIan Kirk6 August 2019Campaign PlanningComment

Social Media as a Customer Service Channel

With 3.48 billion social media users on the planet, two way communications with your customers on social media is no longer a 'nice extra'. It’s a necessity.

Social MarketingIan Kirk1 August 2019Engaging Content, Campaign PlanningComment

Infographics for B2B Marketing: What's Their Value?

Infographics are a powerfully useful marketing tool that can tell a complex story quickly, so you can connect with your audience immediately and communicate your point with ease.

Content MarketingIan Kirk1 August 2019Engaging Content, 2019 Top 10Comment

Beating the Blahs with Content Marketing for 'Boring' B2B Industries

Your business doesn't have to be exciting or glamorous to be captivating online. All it needs is original content.

Content MarketingIan Kirk18 July 2019Engaging ContentComment

Content For Creative Industries

Is the content you create for yourself as attention-grabbing and creative as that you dream up for clients? Check out our ideas for putting a rocket under your own content marketing.

Content MarketingIan Kirk18 July 2019Creative Talent, Engaging Content, 2019 Top 10Comment

Marketing Automation Can Revolutionise Your Business

See how you can put marketing automation to work for your organisation and the impact it can have on your ability to nurture your prospects.

Marketing AutomationIan Kirk18 July 2019Marketing Automation, 2019 Top 10Comment

Improve Customer Experience with Account Based Marketing

Enrich your customer experience, drive prospects through the customer journey more efficiently, and build deeper customer relationships with Account Based Marketing.

Customer ExperienceIan Kirk17 July 2019Marketing Automation, Campaign PlanningComment

Lead Magnets To Help You Build Your Email List

Inspire your visitors to add their contact information to your mailing list with an ethical, reputation enhancing method of building your email list that keeps prospects engaged and moves them through the sales funnel.

Email MarketingIan Kirk16 July 2019Campaign Planning, Engaging ContentComment

Perfecting the Call To Action

There’s no shortcut to bypass the need to A/B test and analyse the results for each CTA you present to your audience, however we’ve got some tips that will give you ideas to get your audience clicking in all the right places.

Customer ExperienceIan Kirk11 July 2019Campaign Planning, Engaging Content, Marketing AutomationComment

B2B Lead Generation Strategy

Without leads there is no business, but where do those leads come from? We explore the core pillars of inbound marketing as a method for generating, capturing and qualifying a consistent stream of quality leads.

Customer ExperienceIan Kirk11 July 2019Campaign Planning, Engaging Content, Marketing AutomationComment

A Human Centred Approach to Search Engine Optimisation

57% of B2B marketers state that SEO generates more leads than any other marketing initiative, but sometimes our approach can be more focused on the technicalities of pleasing the bots than reaching the right humans.

Customer ExperienceIan Kirk8 July 2019Campaign Planning, Marketing Automation, Creative TalentComment

Conversion = Content + Context + Conversation

Content is Customer Experience. Content is often the first encounter a customer will have with a brand. It must deliver a useful, meaningful and relevant brand experience. For content to lead to conversions, it must take account of context, and it must be part of a bigger conversation.