B2B marketing has to become more human, deliver better experiences, integrate better with sales and customer service, and deliver measurably improved performance. Read 1827 Marketing's most popular content marketing and marketing automation articles to go deep into what matters most to B2B marketers.
Read MoreB2B content marketing is evolving. Here are four content strategy trends that will help you stay competitive and strengthen your connections with your B2B customers.
Read MoreThought leadership builds reputation as part of a digital B2B marketing strategy. But leaders can be serious without being boring. Modern thought leadership must be more snackable, visual, social, shareable and personal to inspire action.
Read MoreEmployee advocacy is a great way to amplify your company’s brand with authentic voices of the people who already believe in it - your employees. Here’s a helpful introduction to some of the best employee advocacy platforms around.
Read MoreTake a less cookie-cutter approach to marketing by infusing your strategies with more creativity. Stand out above competitors and give consumers a reason to make your brand their top choice.
Read MoreExplore the benefits of creating an employee advocacy program at your organization. These tips offer clarity on building a lasting program that encourages employee engagement and helps companies increase their authentic organic social reach.
Read MoreFrom buyer motivation to email marketing tactics, we believe business marketing should focus on understanding and engaging with your audience on a human level.
Read MoreB2B customers do not entirely turn off their consumer mentality when they switch from a personal buying mode to a business focused one. B2B brands must be just as aspirational, desirable, relevant and engaging as B2C brands.
Read MoreIt is estimated that video accounts for 79% of global traffic. YouTube is the third most visited site in the world after Google and Facebook, reaching 18-49-year-olds more than any broadcast or network station. It's safe to say the platform is worth B2B marketers’ attention
Read MoreIt is now possible for firms to reach out and put together a global team to respond to demands as they arise, instead of retaining and retraining a static workforce. How can individual employees adapt and change to stay relevant in this innovation culture? What if potential employees apply innovation methodologies to what they offer businesses?
Read MoreThere's no such thing as a job for life anymore. Technological and social change has disrupted the job market, and employees routinely job hop or have more than one running concurrently. In a fluid job market, how do you stay afloat?
Read MoreIs the content you create for yourself as attention-grabbing and creative as that you dream up for clients? Check out our ideas for putting a rocket under your own content marketing.
Read More57% of B2B marketers state that SEO generates more leads than any other marketing initiative, but sometimes our approach can be more focused on the technicalities of pleasing the bots than reaching the right humans.
Read MoreContent is Customer Experience. Content is often the first encounter a customer will have with a brand. It must deliver a useful, meaningful and relevant brand experience. For content to lead to conversions, it must take account of context, and it must be part of a bigger conversation.
Read MoreA complete B2B content marketing strategy should never focus on a single type of content.
Read MoreEmail is still the most effective, consistent, and cost-effective marketing tool.
Read MoreAttracting a consistent stream of traffic to your website, and identifying and nurturing leads through creative content marketing methods requires a continual influx of ideas. What tools can you use to keep the ideas flowing and propel your organisation toward success?
Read MoreIn this introduction to content marketing, we look at the factors in play when seeking to differentiate yourself from the competition and how to connect with an increasingly discerning audience.
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