Customer experience is extremely important in B2B marketing. Discover how to develop a customer experience strategy, how it enhances the customer journey, and the kind of team you need in an omnichannel environment.
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Marketing Automation has the potential to transform your business growth. Learn how to prioritise key features and streamline integration with other business processes to get maximum benefit.
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For B2B marketers, a well-researched and carefully implemented social media marketing strategy can serve as a powerful force to increase brand awareness and achieve business goals. Discover how to make social media work for your B2B marketing.
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If you think email is dead, time to think again. B2B email marketing is a vital and versatile communication channel for engaging with business buyers. Find out why email marketing should be a key pillar of your B2B marketing strategy.
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Despite often exaggerated claims, B2B marketing is not so different from B2C marketing. Marketing is really about people so B2B and B2C have a lot in common. In fact they’re getting closer. Find out why remembering the ‘person’ in ‘businessperson’ reaps rewards.
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Social media is a crucial part of any b2b marketing strategy. However, b2b companies often report that there aren't enough hours in the day for all of their existing marketing tasks. If that's your experience, discover how marketing automation could be the solution to improve your social media marketing strategy.
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Marketing is constantly and rapidly evolving. Learn how to keep your marketing fresh and lively to grow you audience and your business.
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In B2B marketing, a team of people reaches purchasing decisions. Find out how different types of individuals in that team can influence your relationship and how to tailor your approach based on what matters to them.
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AI is making a huge impact in the marketing world. Read this to learn how B2B marketers can most benefit from using Artificial Intelligence whilst avoiding important pitfalls.
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Marketing automation helps your sales and marketing teams communicate better with your prospects, leads, and customers. When a user visits your website, it makes it easy to understand their interests and buyer journey. With this insight you can create dynamic content marketing, landing pages and email campaigns that help convert leads to sales.
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Agile digital marketing helps teams to collaborate and meet challenges using continual testing. When combined with the power of marketing automation, an Agile marketing methodology can really take your digital marketing strategy to the next level.
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Trade shows provide opportunities to meet customers, prospects and partners in person. Clever use of Marketing Automation and Content Marketing can take this experience to the next level. Here’s what you can do before, during and after a trade event.
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While technology and automation are vital tools for marketing communications, putting people at the centre of your marketing strategy is the key to creating a customer experience that matters.
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Pillars are the themes or topics that are integral to communicating your company’s offer to your ideal audience. Your pillars are defined by what you want your brand to be known for and who your audience is and what topics they need information on from you.
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We live in a market that values experience. Just as much as in the business-to-consumer (B2C) world, business-to-business (B2B) brands need to deliver moments that matter for their customers. But how to determine if you’re delivering a good customer experience (CX)? What customer analytics should you track to know if you’re meeting your customer experience goals? How do you turn someone’s experience with your brand into a measurable outcome?
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Customer experience is influenced by every interaction: digital engagement, purchase, product use and customer service. B2B organisations need to be careful that they don't differentiate between what they sell and how they sell it. Instead, branding and marketing become an intrinsic part of the organisation's service offerings and in doing so becomes a part of the greater customer experience.
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B2B customers do not entirely turn off their consumer mentality when they switch from a personal buying mode to a business focused one. B2B brands must be just as aspirational, desirable, relevant and engaging as B2C brands.
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No matter what your business is selling, the first step in devising a marketing plan is to identify your target demographic. At present, it seems that most strategies in most industries are being designed to attract Millennials. In doing so, businesses that offer professional services or industry expertise all too often overlook the generation that preceded them. Considering the fact that Generation X currently holds the majority of senior and executive level management positions worldwide, such businesses might want to reevaluate their marketing strategy.
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LinkedIn is now a core component in many B2B lead generation and content marketing strategies. The company can now claim to operate the world's largest professional network on the Internet, with over 660 million members in over 200 countries and territories. It is time to take a serious look at the potential of building a LinkedIn B2B content marketing strategy.
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As B2B marketers, we sometimes unconsciously put ourselves in the place of our targets without even realising. Our B2B marketing strategies often consist of communicating the same way we like to consume digital media. And that might not be the way that appeals most to our target fish.
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