Eight Digital Advertising Trends for B2B Content Marketers
From outdated strategies to innovative engagement: How B2B brands are adjusting to connect with the millennial buyer.
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Imaginative Ways to Use Retargeting
While 70% of online shoppers abandon their carts, effective retargeting can recover up to 40% of those lost sales.
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How to Future-Proof Your B2B Marketing Strategy
From outdated marketing to a resilient strategy: How B2B brands using platform thinking enhance customer engagement and drive efficiency.
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The Ultimate Guide to Online Advertising
B2B marketers face challenges in ad visibility. With online ads driving 65% of clicks, effective targeting is essential. Here’s how to integrate strategies.
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Cut Through the Clutter Using Creative B2B Marketing Strategies
Tired of blending in with the competition? Creative B2B marketing strategies like storytelling and visuals can elevate your brand and boost engagement.
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Using Search Intent to Shape Your Digital Marketing Strategy
From low engagement to high conversions: How understanding search intent transformed one B2B company’s marketing strategy.
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Digital Marketing Strategies for New Product Launches
75-90% of product launches fail due to lack of preparation. Employ an iterative framework to ensure your product’s success.
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How to Create an Expert B2B Marketing Strategy
B2B marketing isn’t just about sales; it’s about relationships. Engage your audience and boost loyalty with our proven strategies.
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B2B and B2C Marketing – Not As Different As You Think
B2B marketing is evolving from purely rational strategies to embracing emotional connections, boosting client loyalty and growth.
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Refresh Your Marketing Strategy to Unlock Success
Stuck with stagnant marketing results? Imagine a strategy that resonates with evolving customer needs. Here’s how to refresh your approach.
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AI Applications in B2B Marketing
While 83% of marketers struggle to prove impact, top performers leverage AI for clear ROI and increased budgets.
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How To Enjoy The Benefits of Agile Marketing
From stagnant campaigns to agile success: B2B marketers adopting Agile methods report up to 40% revenue growth. Why wait to transform?
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Marketing Strategies That Will Improve Your Lead Generation at Trade Shows
Trade shows are becoming repetitive, causing lead quality to decline. Modernizing your approach can revitalize lead generation. Here are key strategies to enhance your trade show presence.
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Putting the Human Experience Into B2B Marketing
While most B2B marketers rely on automation, companies focusing on human experience see 2x revenue growth, setting a new standard.
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Build A Strong Content Strategy With Pillar Content
From disorganized content to a structured strategy: businesses using pillar pages witness improved SEO and higher engagement rates.
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B2B Brand Creation Challenges and Strategies
Struggling with B2B brand visibility? Imagine a strategy that combines digital outreach with emotional resonance. Here’s how to achieve lasting impact.
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Digital Marketing to Gen X, The Forgotten Generation
From being overlooked to becoming brand advocates: How targeted marketing strategies transformed Gen X engagement for leading brands.
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Top Resources for Creating a Powerful LinkedIn B2B Content Marketing Strategy
Despite 94% of B2B marketers using LinkedIn, many fail to maximize its potential. Here’s how to turn your profile into a lead-generating powerhouse.
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Overcome Today’s B2B Digital Marketing Challenges
From ineffective outreach to targeted engagement: Discover how understanding the customer journey transforms B2B marketing.
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Digital B2B Marketing Trends for 2020
Only 20% of B2B brands are investing in account-based marketing, while those that do report a 97% higher ROI. Don’t get left behind.
That's Everything
That's Everything
