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How Marketing Automation Integrates the Sales Pipeline and Customer Journey

Struggling to manage complex customer journeys? Imagine a seamless sales pipeline that reflects customer behavior. An integrated automation platform can make this a reality.

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Marketing Automation

How Marketing Automation Improves Every Moment in the B2B Lifecycle

From passive prospects to active brand advocates: marketing automation redefines customer engagement strategies in B2B.

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Marketing Automation

What Is the Advantage of B2B Marketing Automation?

With 87% of workers welcoming automation, B2B marketers can leverage these insights to enhance customer relationships and drive growth.

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Marketing Automation

How Can You Make Marketing Automation More Human for Better Results?

From impersonal to impactful: how B2B firms use automation to enhance customer relationships while scaling their marketing efforts.

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Marketing Automation

Accelerating the B2B Buyer Journey with Marketing Automation, Part 2

From stagnant engagement to dynamic growth: How B2B marketers are transforming their strategies with automation across 7 channels.

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Marketing Automation

Sales Automation That Packs a Punch for B2B Organisations

While 60% of marketers prioritize lead generation, top B2B sales teams leverage automation to achieve a 20% increase in productivity.

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Marketing Automation

Important Marketing Automation Trends You Need to Know for 2021

Marketing automation is no longer optional. With 50% of businesses on board, learn how to harness its power for growth and efficiency.

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Marketing Automation

Marketing in an Age of Continuous Connection

While many marketers struggle with data, those using automation see a 50% increase in engagement. Here’s how they do it.

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Marketing Automation

How To Promote Your Webinars

From low engagement to high attendance: How automated workflows changed the game for B2B webinars, increasing registrations and lead quality.

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Marketing Automation

All You Need To Know About B2B Marketing Automation

While only 55% use marketing automation, top B2B companies report an average 14.5% increase in sales productivity when implemented correctly.

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Marketing Automation

Streamlining Integration of Marketing Automation

While 44% of firms only use core automation features, B2B marketers implementing a phased approach achieve up to 171% revenue increases.

A smiling woman with curly hair, wearing an orange top, looks cheerfully to the side. She is in a softly blurred environment with indistinct figures in the background, suggesting a social or professional setting. The lighting is warm, creating a welcoming atmosphere.

Marketing Automation

Marketing Automation That Will Improve Your Social Media

B2B marketers are automating social media and saving 6 hours weekly. Boost lead generation while enhancing customer experiences.

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Marketing Automation

How Marketing Automation Helps Sales and Marketing Alignment

From delayed responses to rapid engagement: Marketing automation helps sales teams capitalize on leads at the right moment.

A woman in an orange blazer smiles softly, depicting a sense of contentment. In the background, two blurred individuals are seated, suggesting a professional or collaborative setting. The atmosphere is bright and modern, emphasizing the woman's positive demeanor amidst a focused group.

Marketing Automation

Understanding the impact of your marketing activity

In a world of complex marketing, clarity is essential. Discover how leading brands are using analytics to drive results and ROI.

A smiling woman wearing a vibrant yellow blouse stands confidently in an office setting. She has her arms crossed and is surrounded by blurred figures of colleagues in the background, suggesting a collaborative environment. The overall atmosphere feels warm and inviting, reflecting teamwork and positivity.

Marketing Automation

Audience segmentation with marketing automation

While most brands struggle to engage customers, those using segmentation strategies see up to 80% higher conversion rates.

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Marketing Automation

Marketing Automation Can Revolutionise Your Business

While only 49% of companies use marketing automation, those that do report increased leads by 80%. Don’t fall behind.

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Marketing Automation

Marketing Automation 101

70% of marketers struggle with repetitive tasks, whilst those using automation see a 20% increase in conversion rates. Here’s how they do it.

A confident man in a dark suit and orange tie smiles at the camera, seated at a table. Blurred colleagues are visible in the background, suggesting a business meeting or discussion environment. The image conveys professionalism and focus.

Marketing Automation

FT Tech Tonic Talks to the Open Data Institute

While 70% of firms are unprepared for data regulations, leaders like the Open Data Institute use ethical frameworks to thrive. Learn their approach.

Marketing Automation

How Marketing Automation Integrates the Sales Pipeline and Customer Journey

How Marketing Automation Improves Every Moment in the B2B Lifecycle

What Is the Advantage of B2B Marketing Automation?

How Can You Make Marketing Automation More Human for Better Results?

Accelerating the B2B Buyer Journey with Marketing Automation, Part 2

Sales Automation That Packs a Punch for B2B Organisations

Important Marketing Automation Trends You Need to Know for 2021

Marketing in an Age of Continuous Connection

How To Promote Your Webinars

All You Need To Know About B2B Marketing Automation

Streamlining Integration of Marketing Automation

Marketing Automation That Will Improve Your Social Media

How Marketing Automation Helps Sales and Marketing Alignment

Understanding the impact of your marketing activity

Audience segmentation with marketing automation

Marketing Automation Can Revolutionise Your Business

Marketing Automation 101

FT Tech Tonic Talks to the Open Data Institute

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