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Eight Pillars of Strategic B2B Content Marketing

B2B marketers face tight budgets and silos, yet 8 key strategies can transform content impact and secure executive buy-in.

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Content Marketing

B2B Content Marketing Priorities: Creativity, Performance, and (Artificial) Intelligence

B2B content creators face unprecedented changes as AI tools surge. Yet, the human element remains essential for meaningful engagement. Here’s how to leverage storytelling to maintain brand authority.

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Content Marketing

How to Use Subject Matter Experts to Differentiate B2B Content

While 90% of content marketers struggle for differentiation, those leveraging subject matter experts report increased engagement rates.

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Content Marketing

How Your B2B Content Strategy Can Take Advantage of Google’s Helpful Content Update

From struggling to thrive: B2B marketers who embraced Google’s Helpful Content Update are witnessing improved engagement and search rankings.

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Content Marketing

Searching for Answers: Content Strategy for AI-Powered Search

While many B2B brands struggle with AI changes, those focusing on E-E-A-T principles are leading the way in search marketing success.

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Content Marketing

Unlock Google’s Secrets and Boost Your B2B Content Strategy

While 70% of B2B marketers struggle with content quality, those adhering to Google’s EEAT and YMYL guidelines see improved rankings and trust.

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Content Marketing

Why Content Marketing Matters: The Statistics, Evidence and Trends You Need to Know

Only 40% of B2B marketers have a documented strategy, yet 80% of successful marketers do. Here’s how to join the ranks of the successful.

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Content Marketing

Revitalizing Your Approach to Gated Content: A Guide for B2B Marketers

Struggling with lead quality in gated content? Shift focus from lead generation to insights for better audience engagement.

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Content Marketing

Revive, Refresh, Renew: How to Breathe New Life Into Your Content

From stagnant to thriving: A content audit can enhance organic traffic by 118%, revitalizing your online presence.

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Content Marketing

How Content Architecture Drives Engagement and Growth Within Your B2B Content Ecosystem

In a digital-first world, 80% of B2B buyers prefer online content. Yet many brands struggle to connect their assets effectively. This article outlines how a strategic content architecture can fortify your ecosystem.

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Content Marketing

How Content Architecture Supports Effective, Cross-Functional, Content Strategy

Struggling with fragmented content experiences? Aligning your content architecture with brand structure creates a seamless user journey that drives engagement and brand loyalty.

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Content Marketing

Why Great Customer Experience Is Rooted in Strong Content Architecture

Customer experience hinges on content strategy, yet many brands neglect content architecture. Streamline your approach with our proven framework.

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Content Marketing

Interviewing B2B Thought Leaders Can Help You Win at SEO

B2B marketers struggle with generic content. Interviews provide expertise and boost SEO. Here’s how to implement them effectively.

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Content Marketing · Marketing Automation

Will ChatGPT Support, Transform, or Undermine Content Marketing?

As 65% of marketers explore AI tools, those using ChatGPT effectively can outperform competitors by enhancing creativity and efficiency.

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Marketing Strategy · Content Marketing

How B2B Marketers can Create Opportunity During a Downturn

From slashing budgets to strategic investments: Successful B2B firms emerge from recessions stronger, capturing new market opportunities.

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Content Marketing

How to Squeeze Extra Return on Investment from Your Content Marketing

Content marketing suffers with shrinking budgets. Imagine doubling your ROI with a solid strategy. Here are 3 actionable steps to achieve that.

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Content Marketing

How Strong Case Studies Can Support Each Stage of Your Customer Journey

B2B marketers often ignore case studies. Yet, they can serve as powerful tools to convert leads into customers. Here’s how to use them effectively.

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Content Marketing · Marketing Strategy

Five Steps to Create Hyper-Personalised C-Suite Marketing Content

While most marketers use generic content, top performers are leveraging hyper-personalized strategies to engage C-suite executives effectively. Here’s how you can join them.