The New AI Video Toolkit: Tools Every B2B Marketer Should Be Testing Now

Until now, most AI-generated videos have looked like a bad tech demo. Strange hands. Weird physics. People eating spaghetti in ways that no human ever should.

That’s changed.

The release of Google’s Veo 3 and Midjourney’s first video tool marks a clear step forward. These models generate footage that’s good enough to use. 

For marketers, that makes video more accessible than ever. You don’t need a crew. You don’t even need to spend time scrolling through stock library footage trying to find something suitable.

When you need fast, visual content to explain, illustrate, and test ideas AI video can help, and sometimes from the comfort of the platforms you’re already using.

This article walks through what the new tools offer, where they fit, and how you can start putting them to work.

(video made with Midjourney, audio made with Tuney)

Google’s Veo 3 and Flow

At I/O 2025, Google generated buzz across social media by unveiling Veo 3, a state-of-the-art generative video model, alongside a new creative tool called Flow. 

Veo 3 set a new high bar in AI video creation. It generates high-quality 8-second video clips with synchronised audio (dialogue, soundtracks, and sound effects) directly from text prompts. 

In an opening demo, Google played a short film created entirely with Veo 3. It’s a flashy demonstration of AI’s ability to produce cinematic content.

Early examples circulating online show that Veo 3 videos can be eerily realistic. The model follows complex scene descriptions accurately, and–with some glitches– largely respects real-world physics and physical coherence.

Clips circulating online show Veo 3 can even lip-sync generated dialogue convincingly to its characters’ mouth movements. However, in our testing we’ve been unable to match that. The model has generated suitable dialogue without being given much context, but lip-sync has been less successful even when we provide the script.

But, compared with early AI videos of people eating spaghetti, Veo 3 produces vastly improved video content capable of blurring the line between synthetic and real footage.

At the same launch Google also introduced Flow, an AI filmmaking studio. Flow gives creators the ability to extend isolated clips into scenes and stories.

Notably, Flow isn’t aimed solely at seasoned filmmakers. The idea is that anyone can describe their vision, generate a cinematic clip, then refine and extend it into scenes and stories.

You can generate or import ingredients like characters or props, and control cinematic elements like camera angles and moves, and scene transitions.

How to Access Veo 3 and Flow

If you only need a quick feel for what Veo 3 can do, open the Gemini app or gemini.google.com and type your prompt. The tool will return an 8-second clip within a minute or two. 

You will need a paid Google AI plan to do this. AI Pro includes a limited allowance of Veo 3 Fast renders, while the AI Ultra lifts that cap.

The model is also being packaged into mainstream creative apps and platforms, so a limited number of generations might be available to you through an existing subscription.

Canva

Just weeks after I/O, Canva announced it was making Veo 3 available to its broad user base. From solo entrepreneurs to corporate marketing teams, people who don’t have specialised video skills or big budgets can now experiment with AI video directly in the interface they use for everyday design.

In Canva’s words, this is “next-gen video creation made effortless”. Having generated a clip, you can drop the clip into a larger design. For example, you might embed it in a social media post or as a pitch deck opener instead of a static slide. 

Canva is offering the feature to Pro, Teams, and Enterprise plan users, with 5 video generations per month at no extra charge. This limit is to maintain quality and manage demand, but Canva expects to expand capacity as the tech scales.

Envato Elements

Envato upgraded its VideoGen feature to make Veo 3 available to its creative subscriber base. Envato Elements members on standard plans receive 15 video generations per month at no extra charge, covering commercial use. Internal metrics show that nearly 60 % of generated clips are downloaded for real projects, and VideoGen usage has been doubling month-on-month since March.

Google Shorts

YouTube is baking Veo 3 directly into Shorts creation. Its existing Dream Screen tool already lets creators generate backgrounds and clips for Shorts. The next update, announced at Cannes Lions 2025, will upgrade to Veo 3, enabling six-second AI clips to be inserted anywhere in the Short. The feature will roll out later this summer inside the Shorts camera. Creators tap Create → Generate, enter a prompt, and pick one of four previews. All outputs will carry SynthID watermarks and an on-screen “AI-generated” label.

(created with Midjourney)

Midjourney

Midjourney has a devoted following for its text-to-image generator, known for its imaginative, high-quality artwork. In June, the company announced the launch of Video V1, its first official foray beyond still images. 

The approach is notably different from Google’s. Midjourney’s tool animates existing images rather than generating new videos directly from prompts. It’s essentially an image-to-video model. This makes it valuable for adding motion to bespoke visuals and marketing graphics.

Users can upload any image, or use one they’ve generated on Midjourney. V1 will then generate four short video clips. The initial clips are  around 5 seconds long, but Midjourney allows “extended” generations. You can chain up to four extensions to reach a maximum 21-second video. 

Users also have some control over motion. Midjourney’s interface provides settings for “low” or “high” camera movement, and options to either let the AI auto-animate the motion or manually describe it in the prompt. This gives creators a degree of storytelling input (e.g. “camera pulls back slowly to reveal the full scene”).

True to Midjourney’s pedigree, the strength of Video V1 lies in visual style. Users have lauded its accuracy and lack of glitches. However, unlike Veo 3, Midjourney V1 does not generate audio – the output is visual-only.

It’s also worth noting Midjourney’s strategic direction. CEO David Holz has described this video model as a step toward “real-time open-world simulations” in the future. In other words, Midjourney sees V1 as laying groundwork for longer videos and interactive content down the line. With this as the end goal, Midjourney’s video offering will likely improve rapidly.

How to Access Midjourney

One huge advantage of Midjourney is its pricing model, which makes video creation relatively affordable. The Video V1 feature is accessible through Midjourney’s web interface to anyone with a subscription. The $10/month Basic plan offers a limited number of generations, with higher-tier plans like Standard ($30) and Pro ($60) offering more capacity and unlimited “relaxed mode” usage.

The fact that even a $10 user can use it is significant. It puts AI video in reach of individual creators and small marketing teams who have been experimenting with Midjourney images already. By contrast, Veo 3 without Canva could be completely inaccessible due to cost.

(Created with Midjourney)

Practical Applications for B2B Marketers

AI video tools can’t produce long-form content—yet. But they are already useful for creating short, visually distinctive clips that support clearer storytelling and more expressive digital content. Here’s where they can offer immediate value.

Scroll Stopping Social Content

Even a few seconds of movement can make static content feel more alive and increase engagement across formats. AI video clips are particularly well suited to social media and paid campaigns. Tools like Veo and Midjourney can generate short videos and animations that grab attention mid-scroll and add visual energy to posts, promotions, and pages. 

Use them in LinkedIn updates to highlight reports or event invites, as video headers on LinkedIn articles and newsletters, or in Instagram Stories, Reels, and YouTube Shorts to surface key messages in seconds. They also work well in paid ads—anywhere that benefits from motion without needing full video production. 

High-Impact Website Content

Use AI-generated video strategically across your site to illustrate abstract concepts, convey positioning, or establish tone. Whether it’s a home page, landing page, or the header for an in-depth thought leadership article, a short looping clip can anchor the design and create a strong first impression.

Richer Testimonials & Case Studies

AI video can elevate case studies and testimonials. Generate clips or use Flow to create a narrative format that combines well with interviews, captions, behind-the-scenes footage, voiceover, and graphics. The result is more engaging, story-driven content that’s easy to reuse across your website, sales decks, and social media.

Internal Comms and Stakeholder Buy-In

Short AI videos can also support internal campaigns—whether you're launching a new service, sharing strategic updates, or helping teams understand a complex idea. A concise, visually engaging clip can make internal presentations, onboarding packs, and stakeholder briefings more memorable and easier to digest.

(created with Midjourney)

Ethical and Practical Considerations

Using AI-generated video in professional content comes with risks. These tools are powerful—but they’re not foolproof, and they raise legal and ethical questions that B2B marketers can’t ignore.

Review for Accuracy and Appropriateness

While AI video has improved dramatically, the output still needs close review. Glitches, inconsistencies, or inappropriate imagery can easily slip through. For example, an AI clip about financial growth might depict dollar bills for a firm operating exclusively in euros or pounds.

Avoid generating video that resembles real people unless you have explicit legal agreements in place, as we assume UBS has when cloning their analysts for content creation purposes. The growing pushback against deepfakes—including Denmark’s move to let individuals copyright their likeness—should be enough of a warning. Even if your use is benign, it’s safer to stick to clearly fictional or stylised outputs and include a disclosure such as “Illustrative video created with AI” to maintain transparency.

Inject Brand Identity

Tools like Flow and Midjourney now allow you to guide output using your own brand imagery. This gives you a way to align AI video with your visual identity—reducing the risk of it feeling generic or off-brand. Use this to your advantage by incorporating colour palettes or brand imagery where possible.

Be Aware of Rights and Licensing

The week before V1’s launch, Midjourney was hit with a lawsuit from Disney and Universal for alleged copyright infringement. While this doesn’t bar marketers from using the platform, it’s a sign of the legal complexity around training data and generative output.

When creating content for external use, check the commercial licensing terms of the tool you’re using. Adobe Firefly offers a more IP-safe alternative, though its output quality still lags. In our testing, actors have regularly had more fingers than they should, and pens have appeared and disappeared at random as they gesticulate in non-human ways at a screen.

It’s good practice to keep a record of which tool and prompt was used to generate any published content. This adds a layer of accountability and may help with future compliance questions. 

Test audience reactions

Before using AI-generated video in high-visibility campaigns, run a small pilot. Share the content with a trusted group and ask for honest feedback. Does it enhance clarity or distract from the message? Is it engaging or uncanny? This is especially important because the format is still novel—what seems innovative to one viewer might feel offputting to another.

AI Video Is Finally Worth Your Time

The line between synthetic and real video just got thinner. With the launch of Veo 3 and the rollout of Midjourney’s first video tool, AI-generated clips are now more usable. In some cases, they are uncannily realistic.

From Canva to Envato to YouTube Shorts and beyond, AI video is being integrated into the tools marketers use every day, lowering the barriers to creating high-impact content. For B2B teams, that means faster production and new opportunities to enhance campaigns, explainers, storytelling, and thought leadership with dynamic assets.

But there are limits. These tools don’t replace real footage. They can’t tell complex stories. And they need to be used with care.

Right now, their real value lies in helping marketers illustrate, prototype, and experiment—quickly and affordably. If you haven’t tried them yet, now’s the time.

We help B2B marketing teams put new tools to work, without the guesswork. From concept to delivery, we’ll help you plan, produce, and integrate AI-generated content where it makes sense and adds value.