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Beautifully effective marketing.

1827 Marketing simplifies and streamlines your digital B2B marketing.

We are a digital marketing agency with the talent, expertise and technology platforms for content marketing campaigns and customer experiences that deliver results.

I’m especially proud of our work on Content Architecture so I decided to showcase the series here.

A close-up of a smiling woman wearing an orange top and stylish earrings, seated among a group of blurred individuals in the background. The lighting creates a warm atmosphere, emphasizing her joyful expression and engagement in the moment.

How Content Architecture Helps You Construct a Winning B2B Experience

While 60% of B2B marketers struggle with engagement, top-performing brands leverage effective content architecture to drive conversions and enhance user experience.

A woman with curly hair is smiling warmly, showcasing bright eyes and a joyful expression. She is wearing a black top and gold earrings. In the background, faint figures of two other people are visible, engaged in conversation. The setting appears to be an indoor environment with soft lighting.

How Content Architecture Shapes Effective Content Pillars and Engaging Content Topics

From content chaos to clarity: Strategic architecture transforms how brands connect with their audiences, driving meaningful engagement.

A smiling man in an orange shirt sits in a bright office environment, focusing intently on his work. He wears glasses, and his positive demeanor suggests engagement and enthusiasm. In the background, two colleagues are partially visible, contributing to a collaborative atmosphere.

Why Great Customer Experience Is Rooted in Strong Content Architecture

Customer experience hinges on content strategy, yet many brands neglect content architecture. Streamline your approach with our proven framework.

A well-dressed man with curly hair and glasses smiles at the camera, seated at a table in a blurred conference setting. His expression is confident and approachable, while two colleagues are softly visible in the background, hinting at a collaborative atmosphere.

How Content Architecture Supports Effective, Cross-Functional, Content Strategy

Struggling with fragmented content experiences? Aligning your content architecture with brand structure creates a seamless user journey that drives engagement and brand loyalty.

A smiling woman in an orange blazer stands in a softly blurred background that features two individuals in darker attire. The setting conveys a professional atmosphere with warm lighting, emphasizing her friendly expression and confidence.

How Content Architecture Drives Engagement and Growth Within Your B2B Content Ecosystem

In a digital-first world, 80% of B2B buyers prefer online content. Yet many brands struggle to connect their assets effectively. This article outlines how a strategic content architecture can fortify your ecosystem.

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1827 MARKETING

71-75 Shelton Street
Covent Garden
London
WC2H 9JQ

+44 (0) 20 7873 2233

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Meet Ian Kirk

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