Practical strategies for aligning content with customer intent, ensuring your marketing efforts translate directly into increased B2B conversions
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Building online credibility and thought leadership is crucial for driving business growth. One often forgotten or overlooked tool that can help firms achieve these goals is HARO (Help A Reporter Out). As a platform connecting journalists with expert sources, HARO offers B2B marketers a unique opportunity to gain targeted media exposure, earn high-quality backlinks, and showcase their industry expertise.
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Can AI generated video cut costs, boost engagement, and reach a wider audience? Here are some of the latest developments.
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Revitalize your B2B social media marketing with our insights on creating visually compelling content that engages, connects, and converts.
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2023 confirmed the rise of AI in marketing, but also showed that human creativity and storytelling remain essential to cutting through the noise.
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Sales and marketing teams can transform their sales enablement strategy by working together to understand the complexities of the modern buyer's non-linear, self-directed customer journey.
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Customer journey orchestration in B2B marketing drives personalized, data-driven strategies for better customer engagement.
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Used well with human intelligence, Artificial Intelligence can streamline content workflows, unlock creativity, and take your B2B content marketing to new heights of innovation and impact
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Micro-moments are transforming B2B marketing. They represent new opportunities to connect through relevant, contextual experiences. Learn what micro-moments are and strategies to master real-time engagement and deliver value when B2B buyers need it most.
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Micro-influencers are gaining traction in B2B marketing. Explore how niche experts lend credibility and deliver ROI through strategic partnerships.
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As some social media platforms becomes 'burning platforms,' how should B2B marketers adapt? Discover strategies that help you remain agile in uncertain times.
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Elevate your B2B marketing strategy by incorporating diverse storytelling frameworks that align with your brand's unique values and goals.
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Thought leadership is vital for B2B brands, but producing quality content is a challenge. Learn how ghostwriters can help elevate your insights and get your story across.
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Discover how B2B brands can leverage data-driven customer engagement tactics to create powerful, lasting connections.
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Interviewing business experts and thought leaders on topics that are important to your audience can be a powerful content strategy. Besides providing people with relevant and informative content, it improves SEO performance by being helpful, expert, authoritative and trustworthy. It will help you to deliver original, high quality, recent, content focused on solving business problems.
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People now expect B2B brands to offer the same robust, advanced digital buying experiences found in B2C. B2B suppliers still aren't selling in the ways that meet modern customer expectations. Forwarding-thinking B2B are embracing the opportunities afforded by digital sales and fulfilment models.
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Programmatic advertising broadly encompasses three major feature sets that all work together: Ad exchanges, Demand side platforms, and Supply side platform. If you’re trying to choose, here’s an introduction to the top ten programmatic platforms.
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With pressure on marketing budgets across the board, many B2B marketing teams are once again looking for ways to do more with less. It’s time to refocus on content marketing best practice. Here are three actions you can take to squeeze every bit of performance out of your content marketing investment.
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This year, three strategic priorities were top of mind for B2B marketers: omnichannel marketing, customer journey and experience, and creating a strategically aligned marketing organisation. These topics will shape how business and professional services organisations market themselves in future.
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LinkedIn continues to invest in making its platform the go to resource for B2B marketers. Many organisations say it's their most effective platform to drive growth. Here are several new features LinkedIn has just launched.
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