B2B Content Marketing Automation

Practical strategies for aligning content with customer intent, ensuring your marketing efforts translate directly into increased B2B conversions

Seeking clarity on how to attribute success to your B2B marketing efforts? Discover how UTM parameters can provide the insights you need to optimize your campaigns and drive better results.

Inbound B2B marketing is changing. Artificial intelligence, shifts in search engine behaviour, and changes in social media engagement are reshaping the field. Adapting inbound marketing strategies to these changes is not just necessary; it's an opportunity to improve how we connect with our audiences.

Can AI generated video cut costs, boost engagement, and reach a wider audience? Here are some of the latest developments.

With 2.5 billion users and counting, YouTube is an essential platform for B2B marketers. Find out how to make it work for your business.

Discover how to guide B2B buyers through the chaotic 'messy middle' phase towards confident purchasing decisions, leveraging insights from Google.

Contrary to popular belief, branding and performance marketing aren’t incompatible. The success of your marketing strategy may depend on your ability to integrate them. Here’s a look at what you need to know.

Subject matter experts can provide insights and information that enhance your B2B content marketing. Choosing the right experts and leveraging their knowledge expands your reach and increases audience engagement.

Generative AI tools are set to transform business productivity and efficiency. Is your B2B organisation ready to harness the potential while safeguarding your brand?

Understanding how your customers really think is a huge part of any successful digital marketing strategy. Here we’ll dive into B2B-focused consumer psychology, as well as explore how digital-age marketers can ethically use it to craft more effective campaigns.

Elevate your B2B marketing strategy by incorporating diverse storytelling frameworks that align with your brand's unique values and goals.

Thought leadership is vital for B2B brands, but producing quality content is a challenge. Learn how ghostwriters can help elevate your insights and get your story across.

In a world where attention spans are dwindling, learn how snackable video content can help B2B brands stand out, connect with their audience, and achieve their marketing goals

Seeking clarity on how to attribute success to your B2B marketing efforts? Discover how UTM parameters can provide the insights you need to optimize your campaigns and drive better results.

Building online credibility and thought leadership is crucial for driving business growth. One often forgotten or overlooked tool that can help firms achieve these goals is HARO (Help A Reporter Out). As a platform connecting journalists with expert sources, HARO offers B2B marketers a unique opportunity to gain targeted media exposure, earn high-quality backlinks, and showcase their industry expertise.

Can AI generated video cut costs, boost engagement, and reach a wider audience? Here are some of the latest developments.

Break through common content marketing barriers to achieve greater strategic alignment, performance management and audience resonance.

2023 confirmed the rise of AI in marketing, but also showed that human creativity and storytelling remain essential to cutting through the noise.

Subject matter experts can provide insights and information that enhance your B2B content marketing. Choosing the right experts and leveraging their knowledge expands your reach and increases audience engagement.

Used well with human intelligence, Artificial Intelligence can streamline content workflows, unlock creativity, and take your B2B content marketing to new heights of innovation and impact

Embrace the change brought by Google's latest algorithm update. Explore our comprehensive guide designed for B2B marketers, setting out strategies to ensure your content remains both visible and valuable in the eyes of Google and your audience.

Adobe Firefly brings AI creativity to life, but ethical concerns linger. We explore whether Adobe's ambitious generative AI tool can enhance creativity without controversy as it moves from promise to reality.

New surveys and studies reveal the latest benchmarks, budget trends, challenges, and opportunities in content marketing. We've gathered the highlights you need to shape your strategy.

Advances in artificial intelligence are enabling a new level of personalisation in B2B advertising. However, businesses must navigate this opportunity carefully to build trust and stay on the right side of the law.

From content management to customer data platforms, explore the key elements of a future-ready martech stack and learn how to optimise your technology for success.

Leverage the latest AI advancements in Google Ads to work smarter, not harder on your B2B digital advertising campaigns.

Marketing automation can help professional services firms deliver exceptional client experiences at scale without overstretching resources. Here’s how to strengthen relationships with automated engagement.

Lead qualification helps you discover which prospects are most likely to become paying customers. Content creation and marketing automation solutions, including lead scoring, simplify the qualification process. You’ll move prospects through your sales funnel more quickly and close more deals by developing a qualification strategy. 

While the robot revolution isn’t here yet, sophisticated artificial intelligence like ChatGPT is already making an impact in the world of content marketing. Learn what the future of AI-assisted content marketing might look like.

Get better results by targeting ads based on customer journey stage. Target customer-context driven ad campaigns using data about which prospects are using your site, viewing your content, reading your marketing emails and interacting with your social accounts.

Inbound marketing focuses your attention on becoming customers' top choice. Use marketing automation for inbound marketing to attract your ideal customers, provide reasons to engage and enjoy doing business with you.

AI and machine learning have huge advantages over conventional ways of managing paid ads. It may be time for a change in your advertising department. Here's how to convince your team that machine learning is the way to go.

Sales automation tools improve the efficiency of your sales team by handling routine administrative tasks. An integrated sales platform provides data tracking and reporting tools that help ensure quality and accountability. The result is a standardised pipeline that takes the guesswork out of your sales process.

Lead generation isn’t just about the quantity of leads that you have. It’s also about the quality of your leads. Here’s how to identify the best and most valuable prospects so you can focus your attention and resources on converting them.

Marketing automation is the foundation of digital customer experiences. Yet many marketers aren't getting the most out of it. This creates an opportunity to take a lead and drive business growth with experiences customers want and expect. Here’s what to prioritise for marketing automation excellence.

Marketing Automation stands out among many automation solutions because it blends process efficiency with growth acceleration and optimisation. Here's how B2B marketers can make the business case to convince colleagues and managers.

Revitalize your B2B social media marketing with our insights on creating visually compelling content that engages, connects, and converts.

Sales and marketing teams can transform their sales enablement strategy by working together to understand the complexities of the modern buyer's non-linear, self-directed customer journey.

Customer journey orchestration in B2B marketing drives personalized, data-driven strategies for better customer engagement.

Micro-moments are transforming B2B marketing. They represent new opportunities to connect through relevant, contextual experiences. Learn what micro-moments are and strategies to master real-time engagement and deliver value when B2B buyers need it most.

By combining lead based and account based customer engagement strategies, businesses can achieve long-term success at both the individual and account level.

Discover how B2B brands can leverage data-driven customer engagement tactics to create powerful, lasting connections.

Discover how adopting a customer-centric approach to revenue operations can fuel sustainable growth and improve your B2B customer experience

Content architecture is crucial for delivering a positive B2B customer experience. By structuring your content so that it focuses on the moments that matter, you can build better relationships, increase brand authority, and drive word-of-mouth recommendations.

People now expect B2B brands to offer the same robust, advanced digital buying experiences found in B2C. B2B suppliers still aren't selling in the ways that meet modern customer expectations. Forwarding-thinking B2B are embracing the opportunities afforded by digital sales and fulfilment models.

Older Millennials are over 40 and older Gen-Z are over 25. They have budget, influence and buying power in many companies. Here’s how B2B marketers can evolve their customer journeys to suit the preferences of Millennials and Gen-Z.

Want better B2B customers? With the right experience design your business can play a role in making your customers more successful. It will make your company more successful too.

A solid remote sales experience is built on both relationships and technology. Building a great remote sales experience depends on preparation and practice. But it's also built on a bedrock of data that helps you understand your customer.

Building online credibility and thought leadership is crucial for driving business growth. One often forgotten or overlooked tool that can help firms achieve these goals is HARO (Help A Reporter Out). As a platform connecting journalists with expert sources, HARO offers B2B marketers a unique opportunity to gain targeted media exposure, earn high-quality backlinks, and showcase their industry expertise.

Account-based marketing enables companies to focus their resources and efforts on a select group of target accounts, tailoring personalised marketing campaigns to engage and convert high-value prospects more effectively. Our research round-up gives you the stats you need to argue for greater investment in this impactful strategy.

Company research based on account intelligence will ensure your B2B account-based marketing strategy succeeds. Discover how to get all the benefits of ABM and improve efficiency within your marketing, sales, and customer success teams.

Professional services firms recognise that account-based marketing is key to growth. But day-to-day client servicing can sometimes get in the way. Here are six tactics to refocus on B2B relationships and create long-term marketing success.

In the B2B world (particularly for professional services firms) growth is critical to success. But growth is not just about lead generation; it is also about client growing client relationships.

If you’re looking to maximise your digital B2B marketing, or are active on LinkedIn but struggling to make the most of this space, here’s what you need to know about succeeding with account-based marketing ABM on LinkedIn.