How Content Architecture Helps You Construct a Winning B2B Experience
While 60% of B2B marketers struggle with engagement, top-performing brands leverage effective content architecture to drive conversions and enhance user experience.
When you set out to solve a problem for yourself, it often turns out that lots of people are looking for the same solution. As a strategy lead at global management and brand consultancies, producing our own meaningful content was always a challenge. Like any other professional services business, agencies need content marketing to deliver brand experiences and build commercial relationships but lack the time and bandwidth to write and promote it.
So, I built a machine. 1827 Marketing is a B2B digital marketing agency that develops data-driven strategy then creates content that uses technology to automate its distribution and promotion. Choosing a martech stack can be daunting. Ours is designed to solve both organisational and strategic issues for B2B organisations.
It has always been my job to find creative and compelling ways for brands to connect with customers. Content marketing isn’t about producing ‘stuff’, it’s about creating experiences. Bringing together my lifelong fascination with technology and brand strategy expertise, 1827 Marketing is founded award-winning brand strategies for leading global brands including Merck KGaA, Bupa, Barclays, Danske Bank and Microsoft.
Content is customer experience. It’s an opportunity for you to show you understand and care for your customers. It offers a meaningful way to connect with people, find companies to work with, build relationships and help them grow.
Marketing automation helps make businesses more human, not less. The potential for strategic insight and personalisation helps create more meaningful experiences and build more worthwhile relationships on both sides.
